# Positioning one-pager — TEMPLATE

> Replace this template's contents with your actual positioning. The
> account-research skill reads this file on every run; without your
> real positioning, the brief output is generic.

## Who we serve

We serve {ICP definition: industry, headcount band, motion}. We do not serve {anti-ICP: who would technically buy us but should not}.

## Problem we solve

The {persona} at {ICP company} is responsible for {outcome}. They fail today because {root cause — typically a tooling, process, or data gap}. The cost of that failure is {quantified — revenue, retention, headcount, regulatory risk}.

## How we solve it

Three to five bullets. Each bullet ties to one capability of the product, in the customer's language not ours. Avoid feature lists.

- {Capability 1 → outcome}
- {Capability 2 → outcome}
- {Capability 3 → outcome}

## Wedge use case

The single use case we lead with in discovery. The one where we win 80% of the time. Describe it in one paragraph.

## Common misuses

What we do NOT solve, even though buyers sometimes wish we did. Listing this protects against losing late-stage deals when reality hits.

- {Misuse 1}
- {Misuse 2}

## Proof points

Two to four. Each: customer name (anonymized if required), the outcome, the metric.

- {Customer 1}: {outcome} ({metric}).
- {Customer 2}: {outcome} ({metric}).

## Competitive frame

How we differ from the top 2-3 alternatives. One sentence each, no disparagement, no FUD. The brief uses this for the optional `comparison` parameter.

- vs. {Competitor 1}: {one-sentence differentiation}
- vs. {Competitor 2}: {one-sentence differentiation}
- vs. {Status quo / DIY}: {one-sentence differentiation}

## Pricing posture

The model (per-seat, usage, hybrid) and the rough range. The skill uses this only when the user passes a "budget question" focus hint; otherwise it's reference context.

## Last edited

{YYYY-MM-DD} — update on every material change so the brief can warn when the doc is stale.