What it is
Ashby is the modern ATS. Built by ex-Quora and Rippling people, it bundles ATS, CRM, scheduling, and analytics in one product — none of which feel bolted on. It’s the default new-stack pick for venture-backed startups in 2024–2026.
Why it shows up in Recruiting/TA stacks
- Analytics that ship out of the box. Funnel metrics, source ROI, time-in-stage, panel calibration — all native, no Looker layer required. This is what wins demos vs. Greenhouse.
- Built-in scheduling and CRM. Modern Loop and a real talent CRM are included. Most Ashby customers retire GoodTime, Gem-lite, and a sourcing tool on signing.
- Velocity of shipping. Ashby ships product weekly. The gap to Greenhouse on UX and API has been growing, not shrinking.
Pricing
- All-in-One — custom, typically priced per active employee or per recruiter seat
- Modular plans — ATS, CRM, Analytics, Scheduling sold standalone
- Enterprise — custom with SSO, audit, custom roles
Public pricing not listed. Series A startups land ~$10–25K/year. Series C and up pay more but typically less than equivalent Greenhouse + Gem + GoodTime stacks.
Best for
- Series Seed–C venture-backed companies
- TA teams that want analytics without buying Tableau on top
- Orgs replacing Greenhouse + add-ons with one platform
Watch-outs
- Enterprise muscle (audit, security, regional data) is newer than Greenhouse and Workday; validate for global hiring
- Custom permissions and approval chains are less granular than Greenhouse
- Younger ecosystem — fewer 3rd-party apps and certified partners than Greenhouse Marketplace