What it is
Make (formerly Integromat) is a visual workflow automation platform — drag modules onto a canvas, wire data between them, branch on conditions, and ship. It’s positioned as the more powerful, cheaper alternative to Zapier for teams that want real flow control without writing code.
Why it shows up in ops stacks
- Visual flow editor. Branching, error handling, iterators, and aggregators are first-class — not afterthoughts the way they are in Zapier.
- Operations are cheap. Make’s pricing per “operation” tends to be more generous than Zapier’s per-task model for medium-complexity scenarios.
- HTTP and JSON modules. Power users can hit any REST API, parse responses, and route — making it a real integration platform, not just a glue tool.
Pricing
- Free — 1,000 ops/mo, 2 active scenarios
- Core — $9/mo, 10K ops
- Pro — $16/mo, 10K ops + advanced features
- Teams — $29/mo, shared scenarios
- Enterprise — custom
Best for
- Ops teams who outgrew Zapier’s task model
- Mid-complexity automations with branching and error handling
- Teams that prefer visual flows to script-heavy n8n
Watch-outs
- Integration catalog is smaller than Zapier — check your apps
- AI/agent surface is behind Zapier and n8n
- Visual editor can get sprawling on complex scenarios; discipline required