Nue

What it is

Nue is quote-to-revenue software built on standard Salesforce objects. A rep quotes in Salesforce; Nue configures and prices the deal, carries it through amendments, upgrades, renewals and co-terms in Lifecycle Manager, meters consumption in Usage, Commits and Credits, and invoices it in Billing and Collections. Two more product lines sit beside that chain: Self-Serve APIs, which put the same catalog behind a product-led signup, and Lifecycle Intelligence for revenue reporting.

The company raised a $20M Series A on 28 January 2025 led by Inovia Capital, taking total funding to roughly $40M, and acquired the Amsterdam approvals vendor Approvals Pro on 26 March 2025. Customers named on its own site include OpenAI, Chili Piper, Superhuman, Census, iCapital and TRM Labs.

Why it shows up in RevOps stacks

The trigger is Salesforce CPQ going end of sale on 19 March 2025 — but not for the reason most migration vendors sell. Salesforce’s own page is explicit that end of sale is not end of life: no end-of-life date has been announced, CPQ sits in a maintenance phase, and existing customers can renew and add users. Nobody is being switched off. What has stopped is feature work.

That matters because of what changed underneath. Software companies that spent 2025 and 2026 bolting AI into their products now sell prepaid credits and committed spend against volatile consumption, and a quoting engine in maintenance is not going to grow that capability. Nue shipped Credit and Commit Burndown on 31 March 2026 for exactly that shape — customers prepay credits, burn them down as they consume, and get billed against the burndown — and says it built the product with OpenAI among the design partners.

The second reason is the agent surface. Nue AI launched 27 October 2025 with a Nue MCP Server exposing subscriptions, orders, quotes, financial data, analytics and metadata as MCP tools; the docs require Node 20 or later. Agentic Revenue Architecture, announced 12 May 2026, is the packaging: one revenue data model across quote, order, usage and invoice, so a price change propagates to open quotes and future invoices instead of forking into a second catalog.

Pricing reality

There is no pricing page. nue.io/pricing returns a 404 as of today’s check — not a tiers-without-numbers page, no page at all. Everything is a quote.

Buyer data is the only anchor. Vendr reports a median annual contract of $67,167, with a range of $14,700 to $382,500. That range spans a factor of 26, which tells you the quote is built from your product catalog and billing scope, not a seat count.

Put it against published comparables:

• Revenue Cloud Growth lists at $150 per user/month and Revenue Cloud Advanced at $200 per user/month, both billed annually, with Advanced requiring an annual contract.
• DealHub is also quote-only; Vendr reports a median of $44,297 across 144 analyzed purchases.

Nue’s median is about 1.5x DealHub’s, and it buys roughly what 28 seats of Revenue Cloud Advanced cost at list. That is the comparison to hold in the room: if your quoting population is well under 28 people, Nue is priced as a platform decision, not a seat decision, and the case has to be made on billing and consumption — not on quoting alone.

Best for

A RevOps or revenue-finance owner at a Salesforce-standardized SaaS or AI company between roughly 50 and 500 employees that sells hybrid pricing — a subscription base plus credits, commits or metered usage — and is replacing Salesforce CPQ, or replacing the spreadsheet-plus-Stripe arrangement that grew where CPQ never got installed. The scoped case where it wins outright: finance needs a new pricing model live in the quarter it was approved, and the same model has to hold from the quote through the invoice without a reconciliation step.

Not for

Anyone whose CRM is not Salesforce. Nue publishes no HubSpot or Dynamics connector, and its own leadership has argued publicly for the Salesforce-only choice — this is a deliberate position, not a gap awaiting a roadmap. It is also the wrong pick for industrial or manufacturing configuration, where Conga, Tacton and Logik.io own the constraint-modeling problem, and for teams whose actual need is a signed quote document, which PandaDoc does for a fraction of the money.

Versus the alternatives

• Agentforce Revenue Management (Salesforce’s renamed Revenue Cloud) — the incumbent and the share leader; legacy Salesforce CPQ alone holds about 21% of the CPQ market by installed customers. Pick it when procurement wants one paper, when the vendor outliving your buying cycle is the dominant risk, or when your consumption billing is simple enough that native handles it. Pick Nue when the pricing model is credits and commits, and when the migration quote is what you are actually trying to avoid — implementation partners put enterprise CPQ-to-RCA projects at 9 to 18 months, an estimate you should test against your own SOW.
• Conga — expanded on 3 February 2026 by completing the acquisition of PROS’ B2B business, which folded price optimization and rebate management into its CPQ and CLM base across a stated 10,000-plus customers. Pick Conga when price optimization on complex configured products is the problem. Pick Nue when the product is SaaS and the complexity lives in recurring plus consumption.
• DealHub — the fastest-growing entrant in the segment, and the one to price in parallel. It acquired Subskribe on 19 November 2025 to reach subscription management and billing, then raised $100M led by Riverwood Capital on 20 January 2026. Pick DealHub when the CRM is HubSpot or Dynamics, or when a buyer-facing deal room is part of the sales motion. Pick Nue when you are Salesforce-native and want the catalog on standard Salesforce objects rather than in a second system.

Background reading: what CPQ actually covers and seat-based vs usage-based AI pricing, which is the decision that sends most teams to this category in the first place.

Watch-outs

• Salesforce is the only CRM, by design. There is no HubSpot or Dynamics path, so a CRM change becomes a quote-to-cash replacement too. Guard: if a merger or a CRM re-platform is plausible inside 24 months, price DealHub in the same cycle and keep the product catalog exportable — a documented export of catalog, price books and subscription state, tested once before signature.
• “Salesforce-native” and “API-first” are both true, and they bill separately. The CPQ and Lifecycle Manager seats are not the same line as Self-Serve APIs and the billing surface, which is how a median contract reaches $67,167 without a large seat count. Guard: make the quote itemize seats, billing, usage metering and the self-serve API line separately, and get the API line priced at signature rather than when your PLG motion launches.
• Approvals Pro is a separate product. Nue’s own acquisition release says it remains a fully standalone product alongside the CPQ, and G2 reviewers still name advanced approvals as a gap. Guard: script your worst approval chain — tiered discount, legal review, CFO sign-off — as a scripted step in the trial, and confirm in writing which SKU covers it.
• Reporting is the most common reviewer complaint. G2 reviews name missing metrics — NRR, GRR, LTV — and enhanced reporting as the top request. Guard: list the five metrics your board deck needs, require them demonstrated live in Lifecycle Intelligence during the trial, and keep the Snowflake and Sigma export paths in scope so the fallback exists.
• The ROI numbers are vendor-reported. The 200% rep-efficiency figure, 266% finance ROI, 100% adoption in a quarter and four-week implementation all come from Nue’s own comparison page with no named cohort, and independent reviewers describe setup as complex. Guard: bind the four-week claim to a scoped phase one — one product line, one currency, one billing entity — with a date and a payment milestone attached in the SOW. If the vendor will not scope it that way, the number was marketing.