What it is
Pinpoint is the modern ATS designed for SMB and mid-market companies, with strongest concentration in UK and EMEA markets. Founded in 2019, it competes against Workable, Recruitee, and Ashby on the same buyer profile — companies that have outgrown spreadsheet-tracked hiring but aren’t at enterprise scale yet. Differentiates on candidate-facing experience and a powerful careers-site builder.
Why it shows up in Recruiting stacks
- Best-in-class careers site. Pinpoint’s careers-site builder produces clean, conversion-optimized career pages that integrate natively with the ATS — no separate CMS needed.
- GDPR-native. UK-headquartered, designed under GDPR from inception. Data residency and consent flows are first-class.
- Per-job pricing scales sensibly. Flat-rate per-active-job model maps cost to actual hiring activity rather than penalizing user growth.
Pricing
- Starter — $600/month for up to 5 active jobs
- Growth — $1,000/month for up to 25 active jobs
- Enterprise — custom for unlimited jobs and advanced features
- Per-job model contrasts with per-employee pricing of iCIMS and SmartRecruiters
Best for
- SMB and growth-stage companies (50-500 employees) prioritizing candidate experience
- UK and EMEA companies where GDPR-native vendor relationships matter
- Hiring teams that need a strong careers site as part of recruitment marketing
Watch-outs
- AI features lag specialist tools — pair with juicebox or hireEZ for sourcing
- Less brand recognition in US than Workable or Greenhouse; American buyers default elsewhere
- Outgrown by enterprise scale (1,500+ employees, multi-business-unit complexity)
- For high-volume hourly hiring, Fountain is a better fit