Intentsify

What it is

Intentsify is a B2B intent-data company in Westwood, Massachusetts that sells two things: the data, and the media to act on it. The data side is Buyer Intelligence, an annual subscription that scores accounts on topics they are researching. The activation side is a managed service that runs content syndication, display, native, video, audio, connected TV and digital out-of-home campaigns against those accounts, and delivers leads at a cost per lead.

The collection method is the part to understand. Intentsify says it processes about 1.1 trillion intent signals a month across 460,000+ B2B content sites, from several sources rather than one co-op. It does not resell Bombora. It treats Bombora as a direct competitor and will ingest a Bombora subscription you already own into its own software. Topics are not chosen from a fixed picklist: an autodiscovery tool reads your website and builds topics and keywords from it, against a library of 90,000+ topics. Each account gets a topic score from 1 to 100, measured against that account’s own baseline, plus an NLP-assigned research stage (early or late).

Two acquisitions turned it into a contact-data company as well. Five by Five (5x5), bought in 2024, is a member-driven data co-op where members share data exhaust to build an identity graph. Salutary Data, announced on 27 January 2026, adds a US database of 156 million verified professional profiles. That identity layer is what lets Intentsify sell intent at the buying-group and persona level, not just the account level. Intentsify reported 21% revenue growth in 2025, with data revenue up 50%.

The recent additions are distribution and AI. 700+ pre-built audience segments went live in The Trade Desk and DV360 in April 2026, with a LiveRamp deal covering more than 90 countries. An MCP connection lets Claude, ChatGPT and other agents query your Intentsify data directly. Intentsify was named a Leader in The Forrester Wave: Intent Data Providers for B2B, Q1 2025, alongside Bombora, 6sense, Demandbase, ZoomInfo and Informa TechTarget.

Intentsify or Bombora, and can it replace your contact vendor

Pick Intentsify over Bombora when you want intent with people attached and someone else to run the media. Bombora sells account-level Company Surge scores and nothing else: no contacts, no campaigns. Intentsify maps signals to personas inside the buying group, includes contact data in the subscription, and runs the syndication and ad programs itself. Pick Bombora when you want a neutral, raw feed to pipe into several tools you already operate, or when the feed you need is already resold inside 6sense, Warmly or Apollo.

On contacts: drop your separate data vendor only if you sell into the US and your reps work accounts that are already showing intent. Buying Group Contact Data is available only in the US, and Salutary’s database is US-focused. Intent itself covers North America, EMEA, APAC and LATAM, so a team selling into Europe gets the signal without the names. Intentsify publishes no contact accuracy or bounce figures. For outbound beyond the in-market list, or for European mobile numbers, keep Apollo, ZoomInfo or Cognism.

Pricing reality

No public prices, annual contracts, and activation billed separately as media.

• Vendr’s marketplace page puts the median buyer at $43,636 a year, with a range of $22,397 to $129,540. It does not show a sample size.
• CostBench reports a median of $81,876 a year from three third-party buyer reports. Treat that as indicative, not contract-grade.
• Lead generation is priced per lead, and the tele-verified BANT tier costs more than standard syndication. Media is quoted per campaign.

Worked estimate, marked as one: a mid-market team buying the Buyer Intelligence subscription at the Vendr median, plus a modest syndication program, lands somewhere between $45,000 and $90,000 in year one. Compare the data line, not the total, against Bombora, whose Vendr median sits near $25,000 for a feed without contacts.

Best for

A demand gen or marketing ops leader at a US-focused B2B company with a target account list of a few thousand accounts, who wants intent, buying-group contacts and paid lead generation from one vendor. The scoped case where Intentsify wins: you buy content syndication every quarter anyway, and you want the leads filtered by research intent on topics built from your own product pages, with the buying-group names landing in Salesforce or HubSpot.

Not for

Teams that want to own the activation themselves and only need a signal feed; Bombora is cheaper for that. Teams already paying for 6sense or Demandbase intent, who would be buying a second scoring model. And teams whose pipeline is mostly outside the US, since the contact layer stops at the border.

Versus the alternatives

• 6sense — one of the two market-share leaders in ABM platforms. It blends licensed and first-party intent into predictive stages and runs orchestration and ads. Pick it when you want the scoring system of record that reps live in. Pick Intentsify when you want intent plus delivered leads without running the plays. See 6sense.
• Demandbase — the other large ABM suite, with its own intent, account identification and advertising. Pick it for one platform across ads and sales intelligence. Pick Intentsify for buying-group contacts and syndication bundled into the data. See Demandbase.
• Bombora — the wholesale account-level feed. Pick it to feed several tools from one neutral source. See Bombora.
• Madison Logic — intent-plus-media with a wider channel mix including LinkedIn, built on licensed Bombora data. Pick it when the program is media-first and you want the analyst standing of a Gartner-evaluated ABM platform. See Madison Logic.
• The signal-stack approach — the fastest-growing alternative is composing your own signals: first-party visitor ID plus job changes and hiring triggers pulled through Clay, which also ingests Intentsify signals. Pick it when your motion runs on triggers rather than topic research.

Watch-outs

• The data and the media are sold by the same team. A vendor that scores intent and also sells leads against it has a reason to read intent generously. Guard: write acceptance criteria (title, account list, verified fields) into the insertion order, and track lead-to-opportunity rate per campaign, not lead volume.
• Contact coverage stops at the US. The buying-group contacts that justify the price are US-only. Guard: before signing, send 500 named accounts from your real pipeline, split by region, and count how many come back with buying-group contacts.
• Contact accuracy is unpublished. There is no public bounce or connect rate for the Salutary data. Guard: run a match test against your current vendor on the same 500 records and email-verify both sets before you cancel anything.
• Custom topics are only as good as your pages. Autodiscovery builds topics from your site, so thin product pages produce vague topics. Guard: review the generated topic list against the language in your last 20 closed-won deals, and cut topics that do not lift conversion after two quarters.
• MCP access hands the data to an agent. Anyone with the connection can pull account and contact data into a chat. Guard: limit the MCP connection to named users and check what the contract permits for exporting contact data before you connect it.

Related: intent data explains first-, second- and third-party intent, and account-based marketing covers where buying-group intent fits in the program.