Sweep

What it is

Sweep is a metadata layer for the systems a RevOps team administers. It connects to a Salesforce org (and to HubSpot, Snowflake, Data 360 and ServiceNow), builds a continuously refreshed model of the configuration — objects, fields, flows, Apex, validation rules, permissions — and puts agents on top of it. The Documentation agent writes up what each piece does. The Metadata agent answers “what breaks if I change this field?” with a dependency graph. The Permissions agent explains who can see what and why. Monitoring agents flag configuration drift. A separate “Agentic Ops” toolkit adds lead routing, matching, deduplication, scheduling and Slack/Teams alerts.

Sweep was founded in Israel in 2021 by Ido Gaver and Eran Kirshenboim and raised $46M in disclosed funding, including a $22.5M Series B led by Insight Partners in May 2025. ServiceNow confirmed that it completed the acquisition on 1 September 2026. Neither company published a price; press reports range from “hundreds of millions” to about $400M. As of 9 November 2026 sweep.io still sells the product standalone, still advertises a free tier, and does not mention the new owner. Named customers include Brex, Wix, Mass General Brigham, NBC Sports and SailPoint.

What it is not: a DevOps release tool, a backup product, or a data-quality engine for record values at the scale of a dedicated dedupe platform. Its strength is the configuration, not the rows.

Pricing reality

Sweep publishes list prices, all billed annually:

• Agentic Starter — $2,500/month ($30,000 a year), only for companies under 300 employees. Documentation agent and visual workspace, 2 users, one Salesforce org, one sandbox.
• Foundation — $5,000/month ($60,000 a year). Adds the Permissions and Monitoring agents and read-write workspace; 5 users.
• Platform — $7,000/month ($84,000 a year). Adds Build mode, process agents, the MCP server and “Agentforce Navigator”; 10 users, 3 sandboxes.
• Enterprise — quote-only. Multi-org (one org included), multiple platforms, SSO, SLA.

The ops toolkit is priced per user per month on top: routing and matching $40, alerts $20, scheduling $20, dedupe $10, or $75 for the bundle. An extra sandbox is $20,000 a year. The free tier has no published limits.

Realistic first-year spend for a single Salesforce org is $30,000 to $100,000: Foundation plus the ops bundle for 10 users lands near $69,000, and Platform with two extra sandboxes is about $124,000. Multi-org Enterprise deals sit above that range.

Best for

A RevOps or Salesforce platform lead at a mid-market or enterprise company with a mature org — hundreds of flows and custom fields, two or three admins, little documentation — who needs to know what a change will break before shipping it, and wants that answer available to Claude or another assistant through MCP.

Not for you if your org is young enough that one admin knows every flow, or if your real problem is routing leads or merging duplicates. Specialists do those jobs for less.

Versus the alternatives

The two names most Salesforce teams already shortlist for this work are Elements.cloud for metadata documentation and LeanData for routing; the entrant to watch is Salesforce’s own agent layer.

• Elements.cloud — pick it when you need org documentation and impact analysis and nothing else. Core plans are priced on total Salesforce users, from $6,800 a year at 100 users to $29,440 at 1,000 users, well under Sweep’s Starter tier, and the vendor is not owned by a Salesforce competitor.
• LeanData — pick it when routing is the job. It is the incumbent for lead-to-account matching and routing on Salesforce and goes deeper there than Sweep’s $40-a-seat routing module. See LeanData vs Chili Piper for that decision.
• Openprise, Insycle, DemandTools or Traction Complete — pick one of these when the problem is record data (duplicates, normalization, enrichment) rather than configuration.
• Salesforce Agentforce — pick it when security will only approve agents that run inside the Salesforce trust boundary. Sweep’s Platform tier sits alongside it rather than replacing it.

Watch-outs

• Salesforce holds an off switch. ServiceNow lists Salesforce as a competitor. Section 9.2 of the Salesforce Partner Program Agreement lets either party terminate on notice when the other announces a deal to be acquired by its competitor, and section 9.3 gives Salesforce termination for convenience on 30 days’ notice. Termination ends the AppExchange listing (still live on 5 September 2026); by the agreement’s terms it does not disable a package already installed, but customers have no rights under it, and Salesforce revoked Drift’s and Gainsight’s OAuth tokens in 2025 after security incidents. Guard: export Sweep’s generated documentation and dependency maps every quarter, log the Sweep connected app in your OAuth usage audit, and get ServiceNow’s commitment to standalone Salesforce support in writing, with a termination-for-convenience and refund clause if access is cut.
• The useful features sit behind the expensive tiers. MCP, Build mode and process agents start at Platform ($84,000 a year); multi-org starts at Enterprise. Guard: price the tier that contains the feature in your business case, not Starter, and get sandbox count named in the order form at $20,000 per extra sandbox.
• Build mode writes to your org. Guard: restrict Build mode to sandboxes and push changes through your existing release pipeline and change review. Sweep’s FAQ says anything already deployed keeps running if you cancel, so treat Sweep-built automation as code you own.
• Your metadata now flows to a new owner. Sweep says it does not store Salesforce record data and is SOC 2 certified, without stating the report type. Guard: request the current SOC 2 Type II report and re-paper the DPA with the ServiceNow entity before renewal.