trumpet

What it is

trumpet is a digital sales room built around a unit it calls a Pod — one branded, shared link per deal that holds the deck, the demo recording, the mutual action plan, the proposal, and the signature block, so the buying group stops reconstructing the deal from an email thread. The same Pod carries into post-sale as an onboarding workspace, which is why it shows up in RevOps evaluations next to Dock rather than next to a content library like Seismic.

The company is London-based, raised a $6.35M seed led by AlbionVC in August 2024 (about $8.3M total), placed #28 on the Sifted 100 UK & Ireland leaderboard in March 2026, and holds G2’s #1 Digital Sales Room position with a 9.3/10 Best Results score. Named customers — Cognism, Unit4, Zoopla — describe a mid-market EU/UK book rather than a US enterprise one.

Why it shows up in RevOps stacks

• The mutual action plan is the product, not a widget. Steps, owners, and dates are assignable to named people on the buyer’s side, so a stalled deal has a visible owner instead of a rep guessing. trumpet’s own analysis across more than a million Pods reports that deals carrying a mutual action plan closed at twice the win rate — vendor first-party data, so treat it as directional, but the mechanism is the reason teams buy.
• Buyer signals land on the CRM record. Views, session duration, video watch-through, and document opens sync back to the Salesforce or HubSpot opportunity, which turns “they went quiet” into a dated engagement drop a manager can inspect during pipeline review.
• The AI layer is deal-shaped, not generic. Composer AI and Spark AI draft business cases and executive summaries from the Pod’s own content; Coach Casey scores deal health and stakeholder coverage and names the next step; Stakeholder Scout flags the decision-makers who have never opened the room; AI Autobranding applies the prospect’s brand from a URL alone, which removes the manual step that kills Pod adoption in week three.
• 55+ prebuilt integrations, unusually deep on the demo side. Beyond CRM, Gong, Chili Piper, PandaDoc and DocuSign, it carries Vidyard, Sendspark, Walnut, Storylane, Navattic and Consensus — the interactive-demo layer most sales rooms make you embed as a raw iframe.

Pricing

Per internal seat, and the tier boundary that matters is AI.

• Free — $0, 10 Pods per account, unlimited users, mutual action plans, basic analytics.
• Pro — $45/user/month, or $450/user/year (about $37.50/month, roughly a 17% annual discount). Capped at 5 users. Unlimited Pods, CMS, Pro analytics, CRM integrations.
• Scale — $100/user/month, or $1,000/user/year. This is where the AI suite, e-signature, proposals and quotes, and the Gong integration start.
• Elite — $160/user/month, or $1,600/user/year. Adds SSO, SCIM, multi-team workspaces, white labeling, and custom domains.

Real band for a 10-rep team that actually wants the AI: $10,000/year on Scale annual, $16,000 on Elite. Dock’s Standard plan lands nearer $4,200/year for a 5-seat team because Dock charges for internal seats only and gives external collaborators away free. If your deals routinely pull in 10+ buyer-side stakeholders and your rep count is growing, that pricing-model difference decides the evaluation more than any feature does.

Best for

Mid-market AEs and RevOps leads at B2B SaaS companies running multi-threaded 30-90 day deals, where the binding problem is stakeholder coverage and the buying group losing the thread between calls, and the team will pay per seat for deal-health scoring rather than assemble rooms by hand.

Pick something else when the pricing model or the center of gravity is wrong. Choose Dock if the workload is post-sale onboarding across many external contacts and the flat internal-seat model saves you more than trumpet’s AI earns. Choose Aligned — currently #1 on G2’s Summer 2026 Digital Sales Room grid and the fastest-moving entrant in the category — if you want the buyer-facing surface and client portal on one bill and can live without trumpet’s demo-tool depth. Choose GetAccept if native e-signature and contract handling must sit inside the room rather than route to PandaDoc. Choose Seismic if the real requirement is enterprise content governance and enablement training, with the sales room as a feature of that.

Watch-outs

• The tier you demo is not the tier you price. Composer, Spark, Coach Casey, and Stakeholder Scout are Scale-and-above, at $100/user/month. Teams evaluate the AI, then budget from the $45 Pro number. Guard: if the AI is the reason you are buying, run the trial and the business case on Scale pricing from day one, and confirm Pro’s 5-user cap will not force the upgrade anyway.
• Per-seat cost tracks headcount, not deal volume. A team going from 8 to 20 reps triples the bill with no change in usage. Guard: model 12-month cost against your hiring plan, not today’s roster, and price the same scenario against Dock’s flat band before signing an annual contract.
• Pod sprawl trains buyers to ignore the link. Unlimited Pods on Pro and above make half-built, abandoned rooms cheap to create. Guard: standardize on 2-3 templates, let Autobranding handle personalization instead of manual edits, and archive Pods with no buyer return visit after 14 days.
• No published public API, Zapier connector, or MCP server. Automation is bounded by the 55+ prebuilt integrations. Guard: during the trial, verify the exact CRM fields you need written back are covered by the native Salesforce or HubSpot sync; if you need custom writes into your warehouse or a homegrown system, get that scoped in writing before you sign.

For the internal deal-inspection layer this feeds, see Gong and Clari; for the quote-and-contract step downstream of a Pod, see DealHub and PandaDoc.