Default

What it is

Default is an AI-native inbound platform that collapses the demo-request workflow into one product: forms, real-time enrichment, qualification, routing, and meeting booking on a single workflow canvas. A lead submits a form, Default enriches them against connected data providers, qualifies against your ICP rules, routes by territory or round-robin, and books an AE on the spot — without bouncing through Chili Piper, Calendly, and a marketing-automation flow.

The pitch, since the Default 2.0 relaunch (a $4M round led by 8VC brought total funding to ~$20M), is “kill the Frankenstack” — replace the four-or-five-tool inbound cobble with one contract. The headline addition is an AI routing agent: you describe territories, segments, and routing criteria in natural language once, and Default applies them across every workflow, resolving assignments in under ~400ms even with complex account hierarchies.

Why it shows up in RevOps stacks

• Real-time enrichment + routing in one pass. Default pulls firmographics at form submit and routes by territory, segment, ownership, or round-robin sub-second — no enrichment webhook, no separate routing tool.
• Natural-language routing agent. RevOps defines routing in plain English instead of maintaining branching field logic; changing a territory rule updates every workflow that references it in one edit rather than N.
• One vendor instead of five. Forms, enrichment, scheduling, routing, and a lightweight marketing database (people/company objects) sit in a single contract — fewer Zaps to debug and one place to audit conversion.

Pricing reality

Default gates its live pricing behind a demo (the old public /pricing page is gone), but the tiers are knowable and consistent across independent 2026 reviews. It is a platform fee plus per-seat plus enrichment credits model, not a flat per-user price:

• Growth — ~$500/mo platform fee, 10 workflows, unlimited forms, 20K enrichment credits/yr; $20 per scheduling seat, $45 per routing-and-scheduling seat. Editor/admin seats are free — you pay only for users who take meetings, own records in the CRM, or are referenced in a workflow.
• Scale — ~$600/mo, unlimited workflows, 100K enrichment credits, and website-intent (visitor de-anonymization) bundled in rather than added on.
• Web Intent add-on (on Growth) — ~$400/mo for 10K intent credits/mo.
• Enterprise — custom, quoted on workflow scale and enrichment volume.

Real-world monthly math lands lower than legacy suites at small headcount: a team of 5 AEs on routing + 2 SDRs on scheduling-only runs $500 + (5 × $45) + (2 × $20) = $765/mo (~$9K/yr). Add Web Intent and higher credit tiers and a mid-market deployment lands in the ~$15K–$30K/yr band. The trap is the credit pool: the Growth tier’s 20K credits/yr is ~1,600/mo, so a site doing 1,000+ inbound submissions a month burns through enrichment fast and gets pushed to Scale or an add-on.

Best for

• B2B SaaS teams with high-intent inbound demo requests and 1,000+ inbound leads/month, where routing + enrichment in one workflow beats stitching point tools.
• RevOps teams consolidating 3+ point tools (Chili Piper + a forms/enrichment layer + a scheduler) into one contract, running Salesforce or HubSpot as system of record.
• Teams with clear, written ICP rules they want enforced at form submit rather than cleaned up after the fact.

Versus the alternative

• vs Chili Piper (the incumbent). Chili Piper is the market-share leader and the broader demand-conversion suite (Form Concierge, Instant Booker, Handoff, Distro). Pick Chili Piper when you need the deepest, most battle-tested routing/handoff feature surface and enterprise references. Pick Default when you want enrichment and routing natively in one workflow — with Chili Piper you still bolt on an enrichment layer — and when the natural-language routing agent and lower entry price matter more than suite breadth.
• vs Calendly (the baseline). Calendly is the ubiquitous individual-scheduling default with no qualification or routing intelligence. Pick Calendly if all you need is a booking link; pick Default when the point is to qualify, enrich, and route before the calendar renders. They are different jobs — many teams keep Calendly for 1:1 external scheduling and Default for the inbound demo funnel.
• vs RevenueHero (the fastest-growing challenger). RevenueHero is the lower-cost single-product routing-and-scheduling entrant taking share from Chili Piper. Pick RevenueHero when inbound routing to a calendar is the whole job and you don’t need Default’s enrichment and workflow canvas; pick Default when enrichment, website intent, and a lightweight marketing database belong in the same tool.
• vs Qualified (Salesforce-native). Qualified is the SFDC-native pipeline platform with the Piper AI SDR and conversational chat. Pick Qualified if you’re all-in on Salesforce and want chat-led conversion living inside SFDC; pick Default for a CRM-agnostic form-and-route motion that also runs cleanly on HubSpot.

If none fit — you’re outbound-heavy or PLG self-serve with little classic form-fill inbound — none of these earn their seat; spend on data and sequencing instead.

Watch-outs

• Enrichment credits meter faster than the seat math implies. A high-inbound site drains the Growth tier’s ~1,600 credits/mo well before month-end. Guard: model monthly form-submission volume against the credit allowance before signing, and price the Scale tier or Web Intent add-on into year-one budget rather than treating $500/mo as the real number.
• Younger platform than the incumbent. Expect feature and edge-case gaps versus a decade-old suite, especially in exotic routing hierarchies and reporting. Guard: run a two-week trial against your three gnarliest real routing rules (multi-owner accounts, partner-sourced leads, region overrides) before migrating off Chili Piper.
• Enrichment quality is only as good as the providers underneath. Match rates and firmographic accuracy depend on the connected data sources, which vary by ICP and geography. Guard: test enrichment against a sample of your actual ICP (especially non-US accounts) during the trial; if match rates are thin, layer a Clay waterfall for enrichment and use Default for routing + scheduling.
• Wrong tool for outbound or PLG-first motions. Default is built around inbound form-fill; it does little for cold outbound or self-serve product-led signups. Guard: if inbound demo requests aren’t a meaningful pipeline source, this is the wrong category — don’t buy it to “have routing.”