Lusha

What it is

Lusha is the freemium B2B contact-data provider — phone numbers and emails for prospects, with a Chrome extension that surfaces data on LinkedIn profiles. The free tier hands out 40 credits a month, which makes Lusha the gateway tool for individual SDRs and small teams. Used by SMB and mid-market teams whose budgets don’t reach ZoomInfo and where Apollo’s broader product surface isn’t needed.

Why it shows up in RevOps stacks

• Free-tier-on-entry. Individual reps can adopt without procurement; teams pay later when usage scales.
• Chrome-extension UX in LinkedIn. Surfaces data inline on LinkedIn profiles where reps are already prospecting.
• GDPR posture better than ZoomInfo. Lusha is Israel-based with EU compliance from early; less compliance friction than ZoomInfo for EU prospects.

Pricing reality

• Free — 40 credits/month, single user
• Starter — $49.90/user/month, or $32.45/user/month billed annually; 400 credits/month
• Professional — $69.90/user/month, or $45.45/user/month billed annually; 600 credits/month
• Premium — $399.90/user/month, or $259.95/user/month billed annually; 3,400 credits/month
• Scale — custom; adds SSO, API access, CRM enrichment, and intent signals

The credit math is what actually bites: an email reveal costs 1 credit, a phone number costs 10. On Professional billed annually ($45.45/month for 600 credits) that’s ~$0.08 per email but ~$0.76 per direct dial — a full contact with a phone number runs $0.80-$1.30 depending on annual vs. monthly billing, not the sub-$0.25 the headline credit count implies. Still cheaper than ZoomInfo per record; data quality is generally weaker.

Best for

• SMB sales teams (1-20 reps) optimizing on per-credit cost.
• EU-aware teams that need contact data without ZoomInfo’s GDPR overhead.
• Individual SDRs prospecting on LinkedIn who want inline data without leaving the page.

Versus the alternative

• vs ZoomInfo. ZoomInfo wins on data depth (especially US) and integration breadth; Lusha wins on cost-per-contact and EU posture. Pick ZoomInfo for enterprise-tier data quality; pick Lusha for cost-conscious SMB.
• vs Apollo. Apollo bundles sales engagement + data + sequencing in one platform at competitive pricing. Pick Apollo for integrated workflow; pick Lusha for data-only at lower per-credit cost.
• vs Cognism. Cognism is the deeper EU-first option. Pick Cognism for serious EU outbound; pick Lusha for SMB EU + US blend at lower cost.
• vs LinkedIn Sales Navigator alone. Sales Nav has LinkedIn data but no contact details. Pick Lusha as the contact-detail layer on top of Sales Nav.

Watch-outs

• Data quality variance. Lusha’s data accuracy varies by region and seniority — better on US C-suite than on EU mid-management. Guard: sample-test data quality on the firm’s actual ICP before scaling spend.
• Phone numbers cost 10× an email. A 600-credit Professional plan is 600 emails — but only 60 phone numbers. The headline credit count flatters email-only workflows and overstates dialing capacity. Guard: if the team dials, size the plan on phone reveals (10 credits each), not the credit headline, and monitor burn weekly.
• Free tier is for trials, not production. 40 credits/month covers a few dozen email reveals — or four phone numbers. Guard: don’t structure the team’s prospecting workflow assuming free-tier credits; budget for a paid tier from week one.
• Chrome-extension permissions. Lusha’s Chrome extension reads LinkedIn page content. Guard: review with IT / privacy counsel; some firms restrict browser extensions for this reason.