Storylane

What it is

Storylane is a demo automation platform: you capture your product once and publish it as a clickable demo on the website, in an email, inside a deal room, or in front of a prospect on a live call. It covers all three capture types in one product — screenshot, video, and HTML/CSS clones that behave like a sandbox — so marketing’s website tour and the SE’s leave-behind come from the same library. It is independent and says it has 5,000+ customer teams and more than 200,000 demos built. In December 2024 it acquired PreSkale, a presales management tool, and its product has since grown from demos into selling: presenter demos, deal intelligence, and RepX, a conversational AI SDR that runs on the website and pulls up demos mid-conversation.

Why it shows up in RevOps stacks

• One demo library for three teams. Product marketing builds the website tour, sales sends a personalized copy after discovery, and presales runs a sandbox on the call. Personalization tokens swap in the prospect’s name, logo, and data without anyone rebuilding the demo.
• Demo engagement becomes pipeline data. Lead forms, account reveal (company identification of anonymous viewers), and CRM sync push who watched what into HubSpot or Salesforce. The HubSpot app supports workflows triggered on demo engagement, so a finished tour can enroll a contact in a sequence or alert the owner.
• Wide GTM integration list. Documented connectors include HubSpot, Salesforce, Dynamics 365, Freshsales, Marketo, Pardot, Gong, Outreach, Chili Piper, Calendly, Slack, Intercom, Clearbit, 6sense, Seismic, Highspot, Segment, Google Analytics, Zapier, and webhooks.
• Agents can build and send demos. The Storylane MCP server (Starter plan and above, OAuth sign-in) lets Claude and ChatGPT build, personalize, share, and report on demos without opening the app. In ChatGPT, write actions need Developer Mode, which is still in beta.

Pricing

Storylane publishes list prices. Annual billing is 20% below monthly, and price does not scale with how many people view your demos.

• Free — $0. 1 seat, 1 live demo at a time, screenshot and video demos only, unlimited views.
• Starter — $40/month billed annually ($50 monthly), 1 seat plus $40 per extra seat. Unlimited demos, custom branding, HubSpot and Zapier, the MCP server, and 250 account reveals a month. No HTML capture.
• Growth — $500/month billed annually ($625 monthly), 5 seats plus $100 per extra seat. Adds the HTML editor, personalization tokens, A/B testing, 2,500 account reveals a month, and team workspaces. Hubs (deal rooms) cost extra.
• Premium — $1,200/month billed annually ($1,500 monthly), 10 seats. Adds sandbox and presenter demos, Hubs, deal intelligence, offline demos, multi-language, SSO, a white-label URL, and the Salesforce integration.
• Enterprise — custom. Adds API access, private demo links, and professional services.
• RepX is priced separately. Growth starts at $2,000/month for up to 10,000 monthly website visitors, Premium at $3,000/month for up to 40,000 visitors with video-avatar conversations and multiple agents; both include a Demo Suite license and a 30-day free trial.
• What teams pay. Vendr puts the median Storylane contract at $15,330 a year, in a $3,000 to $50,000+ range, with negotiated deals landing 15-25% below list. That median sits just above Premium list ($14,400 a year), so plan for Premium as soon as Salesforce or sandbox demos are on the requirements list.

Best for

• Product marketing and demand-gen leaders at B2B SaaS companies who want a clickable demo on the website and a leave-behind for reps, from the same tool, on a HubSpot budget
• Presales and SE teams at mid-market software vendors who want sandbox demos and personalized follow-up without an engineering-built demo environment
• Not for teams whose product has to be shown with live data and real integrations (a demo environment or a real trial beats any capture), or for one-off tutorial GIFs, where a free screen-capture tool is enough

Alternatives — and when to pick them instead

• Navattic — the rival in nearly every head-to-head. HTML capture is the only capture type on its paid plans, and Salesforce and Marketo arrive on Base at $500/month billed annually (5 seats) rather than on a $1,200 tier. Pick Navattic for a PLG website demo on Salesforce where the HTML demo is the whole job. Its $125/month Startup plan is limited to bootstrapped or seed-stage companies with 30 or fewer employees.
• Arcade — the widest free footprint (20,000+ companies, per company-profile data). Growth is $42.50/month billed annually for up to 10 seats but has no HTML capture, which Arcade reserves for Enterprise along with its native Salesforce integration. Pick Arcade when the demo is a polished screenshot or video tour for launches and social posts rather than a sales asset.
• Supademo — the fastest-growing entrant, ranked by G2 among its fastest-growing products; it launched its own AI Demo Agent in June 2026. Scale is $38 per creator a month billed annually, and HTML demos start on Growth at $350/month for 5 creators. Pick it when you want Storylane’s feature set at a lower seat price and can live with a smaller integration list.
• Walnut — sales-led and enterprise-priced: a Vendr median of $17,000 a year across 36 purchases, with no free tier. Pick Walnut when SEs need heavy, data-edited sandbox demos across a large sales team and budget is not the constraint.
• Qualified — if RepX is the reason you are looking, compare it against a dedicated AI SDR. Pick Qualified when Salesforce-native routing and pipeline attribution matter more than showing the product inside the chat.

Watch-outs

• Salesforce is a Premium feature. Starter includes HubSpot and Zapier; the Salesforce integration first appears on Premium at $14,400 a year list. Guard: if Salesforce is your CRM, price Premium from the start, or confirm in writing that a Zapier or webhook sync meets your attribution needs before you buy Growth.
• The plan decides the capture type. Free and Starter publish screenshot and video demos only; HTML editing starts on Growth and sandbox demos on Premium. Guard: decide which capture type your buyer needs to see before shortlisting a tier, and build the hardest screen of your product during the trial.
• Design control runs out on complex brands. Customization depth is the complaint that recurs most in Storylane’s G2 reviews. Guard: rebuild your most branded page as a pilot demo and have design sign off before you commit to an annual contract.
• RepX is a second product and a second contract. At $24,000 a year and up, it competes with the chat agent you may already run. Guard: use the 30-day trial against a baseline of meetings booked per 1,000 visitors, and never run two AI agents on the same page.
• Agents can publish and share. The MCP server has write access with the connected user’s permissions. Guard: connect MCP with a creator seat scoped to a sandbox workspace, and keep publishing to the live website behind a human review in the editor.
• Captured demos go stale when your UI changes. HTML captures show whatever the product looked like on capture day. Guard: give every live demo a named owner and re-capture after each major UI release; retire any demo that has not been updated in two quarters.