Consensus

What it is

Consensus (goconsensus.com, not the Consensus AI research search engine) is a demo automation platform built for presales. It started with video demos that an SE records once and a prospect forwards around the buying committee, then added interactive product tours, and in 2026 bought its way into the rest of the demo cycle. On 2026-04-22 it agreed to acquire Peel, which turns websites, videos, decks, and PDFs into two-way conversations with an AI agent. On 2026-06-09 it announced the acquisition of Saleo, a live-demo platform that injects prospect-specific data into your real product and runs an AI Demo Agent around the clock, and said the Peel deal had closed. Terms were not disclosed.

Founded in 2013 by Garin Hess and based in Lehi, Utah, Consensus is backed by Sumeru Equity Partners, which led a $110M growth investment; Doug Johnson is CEO. Its site lists Oracle, SAP, Atlassian, Salesforce, and Coupa as customers and shows a 4.7 G2 rating across roughly 1,850 reviews.

Why it shows up in RevOps stacks

• It tells you who on the committee is engaged. Demolytics, now branded Demo Intelligence, records which features each viewer watched, how long, and who they forwarded the demo to, so reps find stakeholders they never met. Consensus says its own 24 customer ROI studies show win rates double once three or more stakeholders engage. Treat that as a vendor number and check it against your own pipeline.
• It covers more of the cycle than a website tour tool. One contract now spans a self-guided tour on the website, a video demo after discovery, a conversational agent answering questions, and a data-injected live demo for the late-stage call. That is the answer to “who handles the full presales demo cycle,” and it is why Consensus sells to SE leaders while Navattic sells to marketing.
• Engagement lands in the CRM and the call tools. On Pro, viewer activity syncs to Salesforce and HubSpot, with Gong, Outreach, Salesloft, Seismic, Highspot, and Slack alongside. The site lists an MCP server and API for pulling demo data into AI assistants. Trumpet embeds Consensus demos natively in its sales rooms.

Pricing

Consensus removed list prices from its pricing page, which now says only that cost depends on per-user licenses plus optional usage-based capabilities, with integrations free to connect. Its AWS Marketplace listing confirms a usage meter billed on top of the tier. The last widely reported list prices, from a Supademo breakdown updated 2026-08-27, are:

• Starter — $600/month billed annually ($7,200 a year) for 5 users. Video demos and tours, AI voiceover and translation, marketing analytics, and marketing integrations (HubSpot, Marketo, Pardot, Eloqua). No sales analytics, sales integrations, or API.
• Pro — $1,250/month billed annually ($15,000 a year) for 10 users. Adds personalized sales links, stakeholder discovery and heatmaps, AI avatars, 100 minutes of AI video, the MCP server, API access, and the sales integrations above.
• Enterprise — custom. Adds simulations, a one-prompt data editor, SSO, custom reports, and a dedicated CSM.
• What teams pay. Vendr puts the median Consensus contract at $53,296 a year across 63 purchases, in a $10,748 to $140,985 range, with buyers saving 16% on average. That median is roughly three times Walnut’s $17,000, because the typical buyer is an enterprise presales org on Enterprise, not a team on Starter.

Best for

• SE and presales leaders at enterprise software companies selling six-figure deals to buying committees of five or more, where the bottleneck is SE hours spent on repeat first demos
• RevOps teams that want stakeholder-level engagement attached to Salesforce opportunities and can budget $40,000 or more a year
• Not for PLG teams that need a cheap website tour, and not for teams under 10 sellers, who will pay Pro for features they will not use

Alternatives — and when to pick them instead

• Walnut — the strongest sales-led rival, with data-edited captured demos, deal rooms, and its Xpert agent; list prices are public, from $575/month, and its Vendr median is a third of Consensus’s. Pick Walnut when per-prospect demo personalization matters more than committee mapping.
• Storylane — the broadest independent tour platform, with a free plan, paid plans from $40/month, and an AI SDR. Pick Storylane when marketing and sales share one demo library and budget is the constraint.
• Navattic — HTML website demos wired to lead routing. Pick Navattic when the demo’s job is top-of-funnel conversion, not presales.
• Supademo — the fastest-growing entrant, with HTML demos from $350/month for 5 creators and its own AI Demo Agent. Pick Supademo when cost per creator decides it.
• Vivun — Hero, an AI sales teammate that researches the account, answers during the call, and drafts the follow-up, rather than a demo tool. Pick Vivun when SE hours go into repeated technical answers rather than repeated first demos, and pair it with a demo tool if you need both.

Watch-outs

• List price will not survive procurement. The $15,000 Pro figure and the $53,296 Vendr median are far apart, reviewers report seat-expansion and overage fees, and the AWS listing confirms a separate usage meter. Guard: get usage pricing (AI video minutes, agent conversations, live-demo sessions) in writing, cap overages in the order form, and bring a Walnut quote to reach the 16% average discount.
• Three products bolted together in one quarter. Peel and Saleo closed in June 2026, and they arrive with their own data models, agents, and admin layers. Guard: pilot each module separately, ask for the roadmap date when Saleo live-demo engagement flows into the same Demo Intelligence record as video views, and do not sign a multi-year term on the combined platform before you have seen that.
• Stakeholder analytics only work if prospects forward the link. Committee mapping depends on the champion sharing the demo; a link nobody forwards produces one viewer and no insight. Guard: train reps to send demos with a named ask for the champion to share, and measure stakeholders per opportunity for a quarter before crediting the tool with any win-rate change.