Navattic

What it is

Navattic is a no-code interactive demo platform. A Chrome extension captures your product’s HTML and CSS, and the result is a clickable clone of the app that a prospect can use on your website, in an email, or through a shared link, with no login and no trial account. Capture is HTML-only: there is no screenshot-slideshow mode and no video export, though you can place uploaded media inside a demo. Every demo therefore behaves like the product rather than a recording of it. Navattic says it has more than 1,000 customers, and it holds a 4.7/5 rating on G2 across roughly 824 reviews. In 2026 it added Navattic Agents, AI agents that click through the captured demo while answering a visitor’s questions, and an MCP server.

Why it shows up in RevOps stacks

• PLG website demos that behave like the product. Because each demo is an HTML clone, a visitor can type into fields, open menus, and move between screens. Marketing puts it behind “Take a tour” next to “Book a demo” and reaches the self-serve evaluator who would never fill in a form.
• Demo engagement becomes routing data. Account identification (Base and above) names the companies viewing a demo. The integrations sync engagement to HubSpot Contacts and Companies and to Salesforce Leads, Contacts, and Accounts, checking for an existing account before creating one. Playbooks fire a Slack or email alert when a target account finishes a high-intent flow. Navattic routes its own product-qualified leads this way with Default, per a Default case study.
• Salesforce on the 5-seat tier. Navattic’s pricing page lists Salesforce, Marketo, “and 25+ more” on Base, the $500/month tier. Storylane holds Salesforce back until its $1,200/month Premium plan, and Arcade until Enterprise.
• An MCP server with write access, from the $125 plan. The Navattic MCP server is available from Startup upward. Claude and ChatGPT connect over OAuth; Cursor and other clients use a personal access token. Agents can read analytics, visitor data, and Navattic Agents conversations, and they can build, edit, publish, and archive demos and create one-to-one Launchpad share links.

Pricing

Navattic took list prices off its pricing page in 2026; the page now shows plan contents with quote buttons. The last published figures, from Navattic’s own June 2026 blog and a Supademo pricing teardown dated 2026-09-03:

• Starter — $0. 1 seat, 1 demo, basic Copilot demo generation.
• Startup — $125/month billed annually ($150 monthly), 1 seat. Unlimited HTML demos; HubSpot, Slack, email, and webhook with one playbook each; the MCP server. Limited to bootstrapped or seed-stage companies with 30 or fewer employees.
• Base — $500/month billed annually ($600 monthly), 5 seats. Adds Salesforce, Marketo, and 25+ other integrations with unlimited playbooks, account identification, A/B testing, pipeline-impact reporting, and a dedicated CSM.
• Growth — $1,000/month billed annually ($1,200 monthly), 10 seats. Adds Gong, Salesloft, Outreach, Gmail, Outlook, Seismic, and Highspot, buyer-circle discovery, AI avatar cloning, custom domains, and SSO.
• Enterprise — custom. Adds offline demos, audit logs, professional services, and priority support.
• What teams pay. Vendr puts the median Navattic contract at $8,500 a year across 99 purchases, in a $5,000 to $18,000 range, with 15-30% below list achievable on annual prepay and multi-year terms. That median sits between Base ($6,000 a year at list) and Growth ($12,000). Budget for Base if Salesforce is your CRM, and for Growth once sales-engagement or enablement sync is on the requirements list.

Best for

• Product marketing and growth leaders at PLG or hybrid B2B SaaS companies who want a hands-on HTML demo on the website feeding HubSpot or Salesforce routing, from seed stage (Startup plan) up to teams of 5-10 demo builders
• RevOps and demand-gen teams who need the Salesforce integration on a 5-seat budget ($6,000 a year list) rather than a 10-seat one
• Not for teams that want video or GIF-style tours for launch posts and social channels (Navattic exports no video), not for enterprise presales teams whose SEs need data-edited sandboxes for every prospect (look at Consensus or Walnut), and not for products whose UI changes weekly, because HTML captures do not update themselves

Alternatives — and when to pick them instead

• Storylane — the rival in nearly every head-to-head, independent, with 5,000+ customer teams. It covers screenshot, video, and HTML capture in one library, starts at $40/month billed annually, and adds sandbox and presenter demos plus an AI SDR (RepX). Pick Storylane when marketing needs screenshot or video tours and sales needs live-call demos from the same tool. Pick Navattic when HTML website demos are the whole job and Salesforce has to be on a 5-seat plan.
• Arcade — the widest free footprint (20,000+ companies, per company-profile data). Growth is $42.50/month billed annually for up to 10 seats but has no HTML capture; Arcade reserves HTML and native Salesforce for Enterprise. Pick Arcade when the demo is a polished screenshot or video tour for launches and social posts rather than a pipeline asset.
• Supademo — the fastest-growing entrant, ranked by G2 among its fastest-growing products, with its own AI Demo Agent since June 2026. HTML demos start on its Growth plan at $350/month for 5 creators, against $500/month for 5 seats on Navattic Base. Pick Supademo when you want HTML and screenshot demos at a lower price and can live with a smaller integration list.
• Consensus — presales-first: video and interactive demos sent to the buying committee, with analytics on which stakeholders watched what. It agreed to acquire Peel, a conversational demo agent, in April 2026. Starter is $600/month billed annually for 5 users with marketing integrations only; Salesforce, Gong, and Outreach arrive on Pro at $1,250/month for 10 users. Pick Consensus when the buyer is an enterprise committee and SE capacity, not website conversion, is the bottleneck.
• Walnut — sales-led and enterprise-priced: a Vendr median of $17,000 a year, with no free tier. Pick Walnut when SEs need data-edited sandbox demos across a large sales team and budget is not the constraint.

Watch-outs

• List prices are no longer public. Navattic removed them from its pricing page in 2026 and quotes each deal. Guard: bring the last published figures above and the $8,500 Vendr median to the first call, get the annual rate in writing, and run a competing Storylane or Supademo quote; Vendr reports 15-30% off list on annual and multi-year terms.
• One capture type, no video. Navattic outputs HTML clones only. Guard: if the same tour must also run as a video on LinkedIn, a GIF in a launch email, or a clip in the help center, budget a second tool (Arcade or Supademo) instead of forcing Navattic into that job.
• Captures go stale when your UI ships. An HTML clone shows the product as it looked on capture day, and re-capture is manual. Guard: give every live demo a named owner, re-capture after each major UI release, and retire any demo untouched for two quarters.
• The Startup plan ends at Series A. It is limited to bootstrapped or seed-stage companies with 30 or fewer employees, and the step to Base quadruples the bill ($1,500 to $6,000 a year at list). Guard: if you expect to raise or pass 30 people inside the contract term, negotiate the Base price at signing.
• Agents are early, and the MCP server can publish. Navattic has published no customer results for Navattic Agents, and the MCP server can publish and archive demos with the connected user’s permissions. Guard: pilot Agents on one page against a baseline of meetings booked per 1,000 demo visitors, and connect MCP through a Viewer-role user, for whom Navattic disables write scopes, until a human reviews what agents change.