Clearbit is not a product you can buy anymore. clearbit.com now serves a page titled “Clearbit has joined HubSpot,” and the enrichment engine ships inside HubSpot as Breeze Intelligence. If you were a standalone Clearbit customer — API keys, Reveal, the free tools — your decision is not Clearbit versus something else. It is whether to become a HubSpot customer or re-point every enrichment call somewhere new.
The meter changed twice on the way here, and the second change went in the buyer’s favor. Price the stay-put option before you price the exits.
What actually changed
Between June 2 and June 15, 2025, HubSpot converted Breeze Intelligence Credits into HubSpot Credits at a rate of 100 Breeze Credits to 3,000 HubSpot Credits. Any per-credit figure you find in a 2025 pricing roundup is quoting the pre-conversion meter and is off by roughly 30x.
The larger change is that data enrichment no longer consumes credits at all. HubSpot’s documentation states plainly that data enrichment does not consume HubSpot Credits, and the Core Seat definition in HubSpot’s product catalog grants enriched data as a seat entitlement. Contact and company enrichment now requires a Starter, Professional, or Enterprise subscription and nothing further.
What still meters, at $0.010 per credit, sold in capacity packs of 1,000 credits for $10/month:
Action
Credits
Enable intent signals and monitor one company for one month
10
Prospecting agent — recommend outreach for one lead
100
Execute one Breeze action in a workflow
10
Data agent — generate a response to one prompt for one record
10
Customer agent — resolve one text-based conversation
50
Two traps sit in that meter. Included credits expire at the end of each month and do not roll over. And included allowances are not additive across products: subscribe to both Marketing Hub Professional and Sales Hub Enterprise and you receive the Enterprise allotment, not the sum of the two.
Seats price the rest. Sales Hub runs $7/seat/month on Starter billed annually, $90 on Professional, and $150 on Enterprise, with one-time onboarding fees of $1,500 on Professional and $3,500 on Enterprise.
Clay
Clay is the closest replacement for what Clearbit’s API meant to a technical RevOps team: a waterfall across 150+ data partners rather than one vendor’s database, so a miss at the first provider falls through to the next.
Pricing runs on two meters. Data Credits buy the data itself; Actions measure the platform work Clay does on your behalf. Launch starts at $185/month with 2,500 Data Credits and 15,000 Actions. Growth starts at $495/month with 6,000 Data Credits and 40,000 Actions. The free tier gives 100 Data Credits, 500 Actions, 200 rows per table, and unlimited seats. Data Credits roll over up to 2x your monthly allowance on Launch and Growth; Actions reset each cycle and do not.
At entry, that allowance prices a Data Credit near $0.074 ($185 ÷ 2,500). Bring your own provider API keys and you skip Data Credits entirely, paying only for Actions.
Two thresholds decide this one, and both sit above the entry price. CRM auto-sync and enrichment starts at Growth, so $495/month is the real floor for keeping a CRM enriched. Clay’s API is Enterprise-only, on an annual commitment.
Move to Clay when: your enrichment is programmatic, your ICP breaks single-provider coverage, and you have someone on the team who builds in Clay rather than someone who will learn.
Don’t when: what you actually lost was the Clearbit API contract and you need it replaced at a published price. Clay does not sell API access below Enterprise.
Apollo
Apollo is the cost floor of this set and the cheapest published path back to a working enrichment API. Basic runs $49/seat/month billed annually with 30,000 credits per seat per year; Professional $79 with 48,000; Organization $119 with 72,000 and a three-seat minimum. The free plan grants 900 credits per seat per year and caps CRM enrichment at 100 records per month.
Do the division: 30,000 credits per seat per year at $49/seat/month lands near $0.02 per credit, roughly a quarter of Clay’s entry rate. CSV, CRM, and API enrichment all start at Basic, as does waterfall enrichment — so the capability that costs an Enterprise contract at Clay costs $49/seat at Apollo, at lower data quality.
Move to Apollo when: you want the API back on a published per-seat price, your ICP is SMB or lower-mid-market, and you would also retire a separate sequencing tool into the same SKU.
Don’t when: your ICP is European, or your enrichment feeds a scoring model where a wrong firmographic is more expensive than a missing one.
Cognism
Cognism answers the compliance question Clearbit never had to answer for you. It sells two prospecting packages, Standard and Pro, each including five seats, and publishes no prices for either.
The structure matters more than the missing number. CRM Enrichment is a paid add-on on both packages, and API access plus bulk delivery is a separate Data-as-a-Service add-on. A Clearbit replacement that needs both is a base package plus two add-ons, not one line item.
The credit model is the friendliest in this set: one credit reveals one contact, the same credits work across the prospecting platform, Enrich, and the API without a surcharge, and re-viewing a contact you already revealed costs nothing. Against HubSpot’s monthly expiry, that is a materially different meter for teams whose enrichment volume is lumpy.
Move to Cognism when: your ICP is EU or UK, verified mobile coverage matters, and GDPR posture is a procurement gate rather than a preference.
Don’t when: you need a number before a sales call, or when the two add-ons push the total past what the base package quote suggested.
ZoomInfo
ZoomInfo publishes no pricing, and every public figure circulating for it comes from a competitor’s blog rather than the vendor. Treat those numbers as marketing. Its case is enterprise North American coverage with intent attached, and that case is unchanged by the Clearbit story.
Move to ZoomInfo when: enterprise NA coverage is the actual reason you are buying and you have the budget to enter a sales cycle to discover the price.
Don’t when: you are replacing a Clearbit line item measured in hundreds of dollars a month. The entry point is a different order of magnitude. If ZoomInfo is genuinely in your consideration set, the routing question is a different one — read alternatives to ZoomInfo.
Stay on Breeze Intelligence when
You already run HubSpot on Starter or above. Enrichment now costs $0 at the margin, which is a better deal than standalone Clearbit ever offered.
Your enrichment is CRM-side — keeping contact and company records current — rather than API-side.
You use form shortening. It is native to HubSpot forms and rebuilding it elsewhere is real engineering.
Your volume is steady month to month, so monthly credit expiry costs you nothing.
The stay-put case is strongest for exactly the buyers who feel most disrupted: teams who bought Clearbit for CRM hygiene and already pay HubSpot.
The migration cost nobody prices
Re-pointing enrichment is not one integration. Inventory these before you sign anything.
The Logo API is gone. It shut down on December 8, 2025, and HubSpot’s own migration guidance points developers to logo.dev. If a logo is rendering in your app, your marketing site, or a customer-facing directory, that call is already dead and none of the four vendors above replaces it.
Form shortening is a rebuild, not a remap. No alternative here ships it as a drop-in.
Reveal-style IP identification is a separate purchase. De-anonymizing traffic is its own category now; none of these four is a like-for-like swap.
Field mapping is where the schedule slips. Every vendor returns a different property set under different names. Budget the mapping and the backfill, not the API call.
Verdict
If you cannot decide, stay on HubSpot and use Breeze Intelligence. Enrichment is now included with a Core Seat, and for a team already paying for HubSpot the marginal cost of the thing Clearbit used to charge for is zero. Leaving to save money on enrichment specifically is a decision that stopped making arithmetic sense in 2025.
Clay for programmatic enrichment with waterfall coverage — priced at $185/month to start, $495 for CRM sync, Enterprise for the API
Apollo when you need an enrichment API on a published price and $49/seat clears your bar
Cognism when EU coverage and GDPR posture decide the purchase
ZoomInfo rarely from this starting point, and only for enterprise NA coverage
If none of them fit — you need the Clearbit API contract, at Clearbit’s old price, without becoming a HubSpot customer — that product does not exist and no amount of shopping will produce it. Split the job instead: keep CRM enrichment wherever your CRM already does it cheapest, and buy only the specific call you actually lost, from the vendor that prices that call alone.
Clearbit is not a product you can buy anymore. clearbit.com now serves a page titled “Clearbit has joined HubSpot,” and the enrichment engine ships inside HubSpot as Breeze Intelligence. If you were a standalone Clearbit customer — API keys, Reveal, the free tools — your decision is not Clearbit versus something else. It is whether to become a HubSpot customer or re-point every enrichment call somewhere new.
The meter changed twice on the way here, and the second change went in the buyer’s favor. Price the stay-put option before you price the exits.
What actually changed
Between June 2 and June 15, 2025, HubSpot converted Breeze Intelligence Credits into HubSpot Credits at a rate of 100 Breeze Credits to 3,000 HubSpot Credits. Any per-credit figure you find in a 2025 pricing roundup is quoting the pre-conversion meter and is off by roughly 30x.
The larger change is that data enrichment no longer consumes credits at all. HubSpot’s documentation states plainly that data enrichment does not consume HubSpot Credits, and the Core Seat definition in HubSpot’s product catalog grants enriched data as a seat entitlement. Contact and company enrichment now requires a Starter, Professional, or Enterprise subscription and nothing further.
What still meters, at $0.010 per credit, sold in capacity packs of 1,000 credits for $10/month:
Two traps sit in that meter. Included credits expire at the end of each month and do not roll over. And included allowances are not additive across products: subscribe to both Marketing Hub Professional and Sales Hub Enterprise and you receive the Enterprise allotment, not the sum of the two.
Seats price the rest. Sales Hub runs $7/seat/month on Starter billed annually, $90 on Professional, and $150 on Enterprise, with one-time onboarding fees of $1,500 on Professional and $3,500 on Enterprise.
Clay
Clay is the closest replacement for what Clearbit’s API meant to a technical RevOps team: a waterfall across 150+ data partners rather than one vendor’s database, so a miss at the first provider falls through to the next.
Pricing runs on two meters. Data Credits buy the data itself; Actions measure the platform work Clay does on your behalf. Launch starts at $185/month with 2,500 Data Credits and 15,000 Actions. Growth starts at $495/month with 6,000 Data Credits and 40,000 Actions. The free tier gives 100 Data Credits, 500 Actions, 200 rows per table, and unlimited seats. Data Credits roll over up to 2x your monthly allowance on Launch and Growth; Actions reset each cycle and do not.
At entry, that allowance prices a Data Credit near $0.074 ($185 ÷ 2,500). Bring your own provider API keys and you skip Data Credits entirely, paying only for Actions.
Two thresholds decide this one, and both sit above the entry price. CRM auto-sync and enrichment starts at Growth, so $495/month is the real floor for keeping a CRM enriched. Clay’s API is Enterprise-only, on an annual commitment.
Move to Clay when: your enrichment is programmatic, your ICP breaks single-provider coverage, and you have someone on the team who builds in Clay rather than someone who will learn.
Don’t when: what you actually lost was the Clearbit API contract and you need it replaced at a published price. Clay does not sell API access below Enterprise.
Apollo
Apollo is the cost floor of this set and the cheapest published path back to a working enrichment API. Basic runs $49/seat/month billed annually with 30,000 credits per seat per year; Professional $79 with 48,000; Organization $119 with 72,000 and a three-seat minimum. The free plan grants 900 credits per seat per year and caps CRM enrichment at 100 records per month.
Do the division: 30,000 credits per seat per year at $49/seat/month lands near $0.02 per credit, roughly a quarter of Clay’s entry rate. CSV, CRM, and API enrichment all start at Basic, as does waterfall enrichment — so the capability that costs an Enterprise contract at Clay costs $49/seat at Apollo, at lower data quality.
Move to Apollo when: you want the API back on a published per-seat price, your ICP is SMB or lower-mid-market, and you would also retire a separate sequencing tool into the same SKU.
Don’t when: your ICP is European, or your enrichment feeds a scoring model where a wrong firmographic is more expensive than a missing one.
Cognism
Cognism answers the compliance question Clearbit never had to answer for you. It sells two prospecting packages, Standard and Pro, each including five seats, and publishes no prices for either.
The structure matters more than the missing number. CRM Enrichment is a paid add-on on both packages, and API access plus bulk delivery is a separate Data-as-a-Service add-on. A Clearbit replacement that needs both is a base package plus two add-ons, not one line item.
The credit model is the friendliest in this set: one credit reveals one contact, the same credits work across the prospecting platform, Enrich, and the API without a surcharge, and re-viewing a contact you already revealed costs nothing. Against HubSpot’s monthly expiry, that is a materially different meter for teams whose enrichment volume is lumpy.
Move to Cognism when: your ICP is EU or UK, verified mobile coverage matters, and GDPR posture is a procurement gate rather than a preference.
Don’t when: you need a number before a sales call, or when the two add-ons push the total past what the base package quote suggested.
ZoomInfo
ZoomInfo publishes no pricing, and every public figure circulating for it comes from a competitor’s blog rather than the vendor. Treat those numbers as marketing. Its case is enterprise North American coverage with intent attached, and that case is unchanged by the Clearbit story.
Move to ZoomInfo when: enterprise NA coverage is the actual reason you are buying and you have the budget to enter a sales cycle to discover the price.
Don’t when: you are replacing a Clearbit line item measured in hundreds of dollars a month. The entry point is a different order of magnitude. If ZoomInfo is genuinely in your consideration set, the routing question is a different one — read alternatives to ZoomInfo.
Stay on Breeze Intelligence when
The stay-put case is strongest for exactly the buyers who feel most disrupted: teams who bought Clearbit for CRM hygiene and already pay HubSpot.
The migration cost nobody prices
Re-pointing enrichment is not one integration. Inventory these before you sign anything.
The Logo API is gone. It shut down on December 8, 2025, and HubSpot’s own migration guidance points developers to logo.dev. If a logo is rendering in your app, your marketing site, or a customer-facing directory, that call is already dead and none of the four vendors above replaces it.
Form shortening is a rebuild, not a remap. No alternative here ships it as a drop-in.
Reveal-style IP identification is a separate purchase. De-anonymizing traffic is its own category now; none of these four is a like-for-like swap.
Field mapping is where the schedule slips. Every vendor returns a different property set under different names. Budget the mapping and the backfill, not the API call.
Verdict
If you cannot decide, stay on HubSpot and use Breeze Intelligence. Enrichment is now included with a Core Seat, and for a team already paying for HubSpot the marginal cost of the thing Clearbit used to charge for is zero. Leaving to save money on enrichment specifically is a decision that stopped making arithmetic sense in 2025.
If none of them fit — you need the Clearbit API contract, at Clearbit’s old price, without becoming a HubSpot customer — that product does not exist and no amount of shopping will produce it. Split the job instead: keep CRM enrichment wherever your CRM already does it cheapest, and buy only the specific call you actually lost, from the vendor that prices that call alone.