HeyReach

What it is

HeyReach is LinkedIn sending infrastructure for teams that run one campaign across many LinkedIn accounts. You connect accounts as “senders,” and the platform rotates outreach across all of them, so each account stays at low daily volume while the campaign as a whole scales. It runs server-side rather than as a browser extension, and it does not send email — Smartlead and Instantly integrations carry that channel. The tool it most resembles in function is Expandi; the difference is the account and pricing model, which is built for agencies rather than for individual reps.

Why it shows up in RevOps stacks

• Sender rotation is the product, not a feature. Every LinkedIn account carries its own invitation ceiling. One rep on one account hits it and stops. Twenty senders on one campaign multiply throughput without pushing any single account harder — the only structural way to raise LinkedIn volume.
• Billed per sender account, not per human. User invitations are free on every tier, so an agency’s whole delivery team works in one workspace and the bill tracks connected LinkedIn accounts. Expandi and Dripify bill per seat, the wrong axis for a team of four managing thirty client accounts.
• Agency plumbing is on the standard plan. White-label is included at the Agency tier, one inbox covers replies across every connected sender, and a REST API plus webhooks makes it the LinkedIn step in a Clay or n8n sequence rather than a separate UI someone logs into.

Pricing reality

Three published tiers, all per month: Growth at $79 per sender, Agency at $999 for 25 senders, Unlimited at $2,999 for unlimited senders. Annual billing cuts 20% — $63 per sender, $799, and $2,399 respectively. Enrichment credits ship as a one-time allocation: 100 per sender on Growth, 1,000 on Agency, 3,000 on Unlimited.

The number that matters is the crossover. Growth is per-sender and linear, so 13 senders costs $1,027 while Agency’s flat $999 covers 25. Agency is the cheaper plan from the thirteenth sender onward, and the annual crossover lands in the same place ($819 versus $799). Teams that grow into Growth one sender at a time overpay for months before anyone re-runs the arithmetic. Above 25 senders the only step is Unlimited at three times the Agency price, so the 25-sender cap is where the next budget conversation happens, not a soft limit.

The plan is not the whole bill either. Every sender needs a real LinkedIn account behind it, and most teams running this at scale buy Sales Navigator seats per sender for search and lead export. Extra brand white-labels are $500 each. Model cost per active sender all-in, not the plan line.

Best for

Agencies and outbound teams running five or more LinkedIn sender accounts against shared campaigns — lead-gen agencies with client accounts, and in-house GTM teams that have put founders, AEs, and SDRs on the same sequence. It is also the right pick for GTM engineers who want LinkedIn steps fired from Clay or n8n through an API rather than managed in a separate tool.

Do not buy it for a single sender. At one connected account, $79 a month buys rotation you cannot use; Waalaxy or Dripify do single-account sequencing for $40-60. The economics only turn in HeyReach’s favor at three or more senders, and they turn decisively at ten.

Versus the alternatives

Expandi is the revenue leader in cloud LinkedIn automation — roughly 3,700 customers and $10.7M revenue on the last public figures — and it wins on sequence logic and personalization depth. Pick Expandi when reps send fewer, more considered messages and each rep runs their own account; pick HeyReach when many accounts feed one campaign and per-account economics decide the bill.

Waalaxy has the largest installed base in the category, reporting over 150,000 users and around 10,000 paying customers, and it is the cheapest way for one person to run LinkedIn sequences. Pick Waalaxy for solo prospecting or a two-rep team. It has no answer for multi-account rotation, so it stops scaling exactly where HeyReach starts.

lemlist is the fastest-growing threat to the standalone category, because it absorbs LinkedIn steps into an email sequencer instead of selling LinkedIn separately. Pick lemlist when email is the primary channel and LinkedIn is a touch inside the sequence. Pick HeyReach when LinkedIn is the primary channel and email is the follow-up — that is the direction of the split, and running both tools is common rather than contradictory.

If LinkedIn is not already producing replies for you manually, none of these fix that. Automation multiplies an existing response rate; it does not create one.

Watch-outs

• LinkedIn deplatformed the vendor, not the product — and the distinction is doing a lot of work. On 25 March 2026 LinkedIn removed HeyReach’s company page and restricted four executives’ personal profiles with no notice. Customer campaigns were untouched: HeyReach reports 10.7M connections and 2.69M replies through the platform in the period since. The signal is that LinkedIn now enforces against vendors, not only against end users. Guard: pipe connections, replies, and conversation history out through the API or webhooks into your CRM continuously, so a vendor-level action never takes your outreach history with it.
• You will read that HeyReach abandoned LinkedIn. It did not. Several 2026 roundups — most written by competing automation vendors — describe the takedown as HeyReach exiting the channel. The pricing page still bills per connected LinkedIn sender and the product still rotates LinkedIn accounts. Guard: check the vendor’s live pricing page before acting on any competitor-authored comparison in this category; the incentive to overstate is direct.
• The channel is rented and your sender accounts are the collateral. HeyReach’s own documentation is explicit that the daily caps you configure are maximums, and that actual delivery depends on account health rather than the number you typed. The platform will not stop you from setting limits that get an account restricted. Guard: ramp new senders over two to three weeks instead of starting at full volume, set per-action caps well under the maximum, and spread each campaign across enough senders that one restriction costs you throughput rather than a pipeline.
• No native email means a second bill and a second tool. Multichannel here is an integration with Smartlead or Instantly, not a built-in channel. Guard: budget the email sending layer alongside HeyReach from the start, and decide up front which tool owns the reply — running both inboxes without a rule produces duplicate follow-ups to the same prospect.