Unify

What it is

Unify is a signal-driven outbound platform. It watches buying signals — website visits, intent spikes, job changes, champion moves — then runs “Plays” that turn each signal into researched, enriched, personalized outreach across email and LinkedIn. The difference from a rented AI SDR is who holds the wheel: Unify keeps your reps and your judgment in the loop, automating the busywork (identification, enrichment, first-draft copy, sequencing) while a human approves the Play and works the reply. Signals come from Clearbit, 6sense, Demandbase, and Snitcher, surfaced as 25+ indicators in one place; Unify Agents monitor your TAM, qualify accounts, and personalize at scale. The role it displaces is an SDR plus a data subscription plus a sequencer — not the SDR’s judgment. Founded in 2023, Unify raised a $40M Series B in July 2025 (Battery Ventures, with the OpenAI Startup Fund participating), after growing revenue 8x in the prior year.

Why it shows up in RevOps stacks

• Signals, enrichment, and sending live under one Play. A visit to your pricing page fires a signal, Unify identifies the company and contact, enriches email and phone, drafts the message, and enrolls the prospect — work a Clay-plus-Apollo-plus-sequencer stack normally splits across three bills. For a team that wants warm outbound without assembling the pipeline, that consolidation is the draw.
• It only reaches out on a reason. Plays fire on a signal, not a static list, so reps spend sends on accounts showing intent rather than a cold TAM dump. Named customers report the payoff in pipeline: Spellbook cites $2.59M in pipeline in 7 months, Perplexity $1.7M in its first 3 — vendor-supplied numbers, but the warm-on-signal mechanism is the real reason they land.
• Human-in-the-loop is the default, not an afterthought. Plays balance automation with manual approval gates, so you decide which steps an agent runs unattended and which a rep signs off. That control is the whole pitch against fully autonomous agents.

Pricing reality

Unify’s Growth plan is $700/month billed annually — $8,400/year — for 30,000 monthly credits, 3 platform users, 1 email-sending user, 5 managed mailboxes, and 2 active Plays. Pro and Enterprise are quote-only; third-party reads put Pro around $1,500-$3,000+/month and Enterprise from $3,500+/month, with 100K and 200K monthly credits respectively. The credit model is the catch: revealing a company costs 0.1 credit, a B2B email 2 credits, a mobile number 4, new-hire tracking 5 — so a high-volume month burns the allotment fast and overage rates aren’t published. There’s no free tier and no monthly billing on the lower plans. Extra platform seats run roughly $25-40/month, extra mailboxes about $20/month.

Best for

RevOps and GTM-engineering teams at signal-rich companies — Series A through C, roughly $3-30M ARR — that already have reps plus inbound or product traffic to act on, and want warm, signal-triggered outbound without building the pipeline by hand.

Don’t buy Unify if your motion is cold, high-volume outbound at low ACV — the credit model and $8,400 floor punish spray-and-pray, and a cheaper sender like Smartlead plus Apollo data fits better. Skip it, too, if you have no website traffic or product signal to feed it: warm outbound with no signal is just expensive cold outbound. And skip it if you want a hands-off rented rep — that’s the 11x/Artisan model, not this one.

Versus the alternatives

Clay is the DIY pole: it gives a GTM engineer more control over data sources and enrichment waterfalls at lower spend, but you assemble the signal-to-action loop yourself. Pick Clay when you have someone to build it; pick Unify when you want the orchestration prebuilt. 11x and Artisan are the autonomous pole — you rent an agent that runs unattended. Pick them when you have no rep bench and want hands-off; pick Unify when you want signals and control with humans on the reply. Common Room overlaps on signal aggregation but skews to community and product-led signals; pick it over Unify when PLG signals dominate your motion. If outbound only fails on copy, an overlay like Regie.ai on Outreach or Salesloft fixes that without a new platform.

Watch-outs

• Credit burn is hard to forecast. Usage swings month to month, mobile reveals cost 4 credits each, and overage pricing isn’t public — so a strong-signal quarter can blow past the 30K Growth allotment. Guard: model your expected monthly credit draw from the consumption table (company reveal 0.1, email 2, mobile 4, new-hire 5) against real account volume before signing, and cap mobile-number reveals in your Plays.
• Annual prepay, no monthly exit. Growth and up are yearly commitments paid in advance — no free trial, no monthly plan on the lower tiers. Guard: scope a paid pilot Play on one narrow segment, set a pipeline bar it must clear, and get renewal terms in writing before the annual commit.
• Warm outbound starves without signal volume. The engine is only as good as the signals you feed it; a low-traffic site or thin intent coverage leaves Plays with little to fire on. Guard: audit your monthly identified-visitor and intent volume first — if it’s thin, fix the top-of-funnel before buying the orchestration layer.
• Deliverability still rides on you. Unify manages the mailboxes, but the sending reputation and the off-brand-copy risk are yours when agents draft at volume. Guard: run sends from dedicated domains, sample agent drafts weekly for the first quarter, and watch complaint and bounce rates before scaling Play volume.