Common Room

What it is

Common Room collects buying signals from outside the CRM — Slack and Discord communities, GitHub activity, LinkedIn, job changes, website visits, product usage — resolves them to a person and an account, and fires them into a workflow as a sales trigger.

It launched in 2020 as a community platform for dev-tools and PLG companies. The 2026 product is not that company. The free plan is gone, the Starter and Team tiers are gone, and the entry point is a $30,000-a-year enterprise contract. Read anything written about Common Room before 2026 with that in mind — the community-management framing that used to sell it is now one input into a buyer-intelligence platform priced for a funded GTM team.

Its nearest neighbours in this catalog are Pocus on product-usage signal and UserGems on relationship signal. Common Room covers a wider signal surface than either and charges more than both.

Why it shows up in RevOps stacks

• It sees what the CRM cannot. A champion changes jobs, a target account stars your repo, a developer joins your Discord, an anonymous visitor reads the pricing page three times. Common Room captures each, attaches it to an account, and routes it.
• Identity resolution is the actual product. Merging a GitHub handle, a Discord member, a LinkedIn profile, and a Salesforce contact into one timeline is the hard part of signal-based selling, and it is the part most competitors under-build.
• First-party MCP server and CLI. Common Room ships an MCP server that exposes its buyer intelligence to any MCP-compatible AI assistant — account research, contact profiles, call briefs, prospect lists, outreach drafts — plus a CLI for scheduled jobs and custom agents. It is the only tool in this catalog’s signal and prospecting set carrying mcp_available: true; Clay, Pocus, UserGems, ZoomInfo, and 6sense are all still false.
• REST API v2 covers contacts, organizations, activities, segments, custom fields, and lead scores, so the data is reachable without the UI.

Pricing reality

Three tiers, as published on 29 August 2026. No free plan, no free trial.

• Essential — $2,500/month billed annually ($30,000/year); 5 seats, up to 100k contacts, 5,000 RoomieAI research credits, 2,500 Prospector credits, select integrations, shared CSM
• Advanced — custom; 15 seats, up to 250k contacts, 7,500 RoomieAI research credits, 7,500 Prospector credits, dedicated CSM
• Enterprise — custom; 30 seats, up to 750k contacts, 10,000 RoomieAI research credits, 15,000 Prospector credits, dedicated CSM

What teams actually pay runs above list. SpendHound’s contract data puts the average at $37,109/year for companies of 50–1,000 employees and $101,143/year above 1,000 headcount — increases of 62% and 112% year over year. A separate 2026 contract analysis reports a $30,750 median contract value against an average 27% discount, with add-ons and mid-contract upgrades pushing real cost 30–50% above the published number; that analysis is published by a competitor, so treat it as triangulation on SpendHound rather than an independent read.

The meters are what to negotiate, not the platform fee. Research credits, Prospector credits, phone-number credits, website enrichments, and Bombora intent topics are each metered separately and no overage rate is published anywhere. Put the rate in the order form before signing.

Best for

RevOps and growth teams at PLG or developer-tools companies between 50 and 1,000 employees that run a public community and a public repo — where a real share of buying intent shows up somewhere other than the CRM, and where $30,000–40,000 a year against sourced pipeline is a defensible line item.

Not for you if your buyers do not participate publicly. Outbound into finance, manufacturing, or healthcare produces almost no GitHub, Discord, or community signal, and you end up paying platform price for the LinkedIn job-change feed that UserGems sells on its own. Not for you under roughly $5M ARR either: the free plan that used to be the on-ramp no longer exists, and $30,000 is now the first cheque. And not for you if you came looking for a community-management tool — that product was repositioned out from under that use case.

Alternatives — and when to pick them instead

• Clay — the fastest-growing entrant in the segment: roughly $150M ARR in May 2026, up from $108M at the end of 2025, at a $5B tender valuation. Launch is $185/month and Growth $495/month, with a free tier. Pick Clay when you want to assemble signals and enrichment yourself and can staff someone to build the tables. Common Room ships the resolution layer; Clay hands you the parts at a twentieth of the price.
• ZoomInfo — the largest installed base in B2B contact data and intent, custom-quoted. Pick it when contact coverage and phone data matter more than public or community signal.
• 6sense — the account-based intent incumbent, custom-quoted. Pick it when the motion is demand generation across a fixed target-account list rather than person-level triggers.
• UserGems — $30K–$70K a year mid-market. Pick it when job change is the only signal your reps act on, because you are buying one feed instead of a platform.
• Pocus — custom-quoted. Pick it when the signal that matters lives in your own product’s usage data and not out on the public internet.

Watch-outs

• The price moved roughly 4x and the free tier disappeared. The old published entry point was near $625/month; it is $2,500/month now, and the 2026 restructure moved the product upmarket. Guard: if you are renewing off a legacy Starter or Team contract, ask for the migration path in writing before the renewal date, and price Clay plus a single-signal feed as your walk-away number.
• Five metered resources, no published overage rate. Research credits, Prospector credits, phone-number credits, website enrichments, and intent topics all run out independently, and an exhausted Prospector balance stops list-building mid-quarter. Guard: model one quarter of expected volume against the Essential allowances during the pilot, then get overage pricing and a mid-term top-up rate written into the order form.
• Essential bills 5 seats whether you use them or not. A two-person RevOps team pays the same $30,000 as a five-person one. Guard: compute cost per active user before signing, and if the number is above $500/seat/month, argue the contract down on contacts and credits rather than accepting a seat count you cannot fill.
• Signal volume without routing rules produces noise, not pipeline. The platform can fire more triggers per week than a small SDR team can action, and reps stop trusting the alerts once they have ignored a few hundred. Guard: ship no more than three signal-to-action workflows in the first 30 days, each with a named owner and an SLA, and measure accepted-lead rate per signal type before adding a fourth.
• Almost every third-party price you will find on the web is stale. Comparison posts still quote the $1,000/month Starter tier and the free plan, both retired. Guard: price against commonroom.io/pricing and your own quote; treat any figure below $2,500/month as pre-2026.