Vector

What it is

Vector (vector.co) is a contact-level ABM platform. It identifies the people visiting your website and clicking your ads, scores them on what it calls “30+ contact-level signals”, and syncs the resulting buying-committee audiences into ad platforms so you can advertise to named individuals instead of whole accounts. Its pitch is aimed squarely at the incumbents: the homepage says it is “Trusted by 400+ revenue teams to replace 6sense & Demandbase.”

Two 2026 additions make it more than a visitor-ID tool. A bid agent adjusts LinkedIn bids every 15 minutes, with one to five agents depending on plan. And Vector MCP, launched on 2026-05-13 alongside a $10M Series A led by SignalFire and HubSpot Ventures, gives ChatGPT, Claude (Desktop, Code and web) and Gemini CLI read-only access to LinkedIn Ads performance and de-anonymized site-visitor activity. Not to be confused with Vector Capital, the private-equity firm behind Showpad, or the Solana trading app Coinbase bought.

Why it shows up in RevOps stacks

• Identification and activation on one contract. Vector resolves “anonymous traffic to the company and the person—name, role, work email, and the pages they read,” then pushes the same people into LinkedIn, Google Customer Match, Reddit, X and ChatGPT Ads natively, with Meta and Microsoft Advertising in beta and Snap, StackAdapt, The Trade Desk and TikTok by CSV export. RB2B identifies; Influ2 advertises to a list you bring. Vector does both.
• Signals beyond the website. Job changes, executive hires, G2 Buyer Intent, LinkedIn post engagement, CRM deal-stage changes, and call transcripts from Gong (beta), Fathom and Sybill feed the same scoring.
• The MCP is useful precisely because it is read-only. Ask Claude for month-end pacing by campaign, the ads whose engagement is falling off, or the people who engaged with ads but never filled a form. Changes to bids, budgets and campaigns still happen inside Vector.
• CRM write-back is native. HubSpot and Salesforce records are created and updated, deals are read back, and Slack alerts go to the AE. Clay, Zapier and Snowflake connect through a webhook, not a native connector.

Pricing reality

Pricing is one annual platform contract with unlimited seats, sized by two numbers: unique monthly site visitors and total monthly ad spend. Whichever number lands higher sets your plan.

• Growth: $36,000/year (about $3,000/month): up to 25,000 monthly visitors, up to $25,000/month ad spend, one bid agent. SAML/SCIM SSO and the DPA are not included at this tier.
• Scale: up to 100,000 visitors and $100,000/month ad spend, three bid agents, SSO and DPA. No published price.
• Enterprise: up to 250,000 visitors and $250,000/month ad spend, five bid agents. No published price.

Two counting rules move buyers up a tier faster than they expect. Traffic counts all unique visitors, “not just the ones Vector identifies,” and ad spend counts your company’s total spend, “including campaigns you run outside Vector.” Visitor identification and custom AI research draw on a credit allowance; intent and scoring do not. Media is paid to the ad platforms on top. Third-party listings still quote older Reveal and Target plans from $399/month; the current page publishes only the annual Growth price, with no monthly option, free tier or trial.

Against the field, that puts Vector between the visitor-ID tools ($159-$499/month for RB2B’s paid tiers) and the account-level suites, where 6sense contracts typically start in the $60K-$120K range and Influ2’s median buyer pays about $60,000/year before media.

Best for

US-focused B2B marketing and demand-gen leaders at companies with roughly 5,000-25,000 monthly site visitors and $5K-$25K/month of paid social spend, who want to retarget the named people from their own traffic and ad clicks without buying a six-figure ABM suite. The test: if you can name at least three live campaigns whose audience you would change based on who visited, Growth is worth a pilot.

Not for teams whose buyers are mostly outside the US, or for programs under about $5K/month in ad spend, where the $36,000 floor outweighs the media it steers.

Versus the alternative

• vs 6sense / Demandbase (the two largest ABM platforms). Pick them for predictive account-level intent across third-party research, global coverage and enterprise orchestration. Pick Vector when the target accounts are already known and the job is reaching and identifying the people inside them at roughly a third to a half of their typical entry contract.
• vs Influ2. Both target named contacts. Pick Influ2 for a CRM-sourced named-account list worked through journeys and sales cadences (Salesloft, Outreach). Pick Vector when the audience should be built from who actually visits and clicks, and you want the published price.
• vs RB2B or Warmly (the fast-growing visitor-ID entrants). Pick RB2B when identification into Slack is the whole job and the budget is under $6K/year. Pick Vector once you want those visitors turned into ad audiences automatically.
• vs AdRoll ABM. Pick AdRoll for account-level display retargeting at a lower floor; pick Vector for person-level LinkedIn and Meta audiences.

Watch-outs

• The identity graph is US-only by design. Vector’s security page says it is “geofenced to only operate in the United States” and does not “collect or purchase any non-US data.” Visitors outside the US fall outside its person-level identification. Guard: pull your analytics’ country split before the demo; if under about 70% of target traffic is US, discount the identification value accordingly or price the account-level alternatives.
• Compliance sits with you. Matching runs on device fingerprints against a publisher-sourced hashed-email graph, and the customer is “solely responsible for implementing Vector’s technology in a compliant manner,” including updating its privacy policy and consent banner. Guard: have counsel review the suggested privacy-policy wording, run the script behind your consent-management platform, and confirm the DPA in writing on Growth, where the pricing table lists it as not included.
• No published match rate. Vector says company matches “are the norm” and contact-level matches “a smaller, higher-intent slice,” without a number. Guard: run a two-week pilot on your own traffic and ask for the contact-level match rate as a contract metric before signing the annual term.
• Your total ad spend sets the tier. Spend on campaigns Vector never touches still counts. Guard: model both numbers against next year’s media plan, not this quarter’s, and negotiate the tier ceiling into the contract so a single budget increase does not force an off-cycle upgrade.