What it is

Weflow is a Berlin-based revenue platform built only for Salesforce. It started as a pipeline workspace for reps and now sells four modules on one seat: activity and contact capture, conversation intelligence (an AI notetaker), deal intelligence, and forecasting. The company is small and venture-backed: a $3.2 million seed round in July 2023 led by Gradient Ventures, Google’s AI fund, with Cherry Ventures participating, and about 26 employees as of mid-2026 per Tracxn. It claims 300+ customers; named ones include Blacklane, HolidayCheck, Argus Media, Zeotap and IDnow.

The question this page answers: do you need a paid activity-capture layer at all, or is Einstein Activity Capture (EAC), which comes with Salesforce, enough, and if you pay, is Weflow the cheaper way to do it than Gong or Backstory?

Why it shows up in RevOps stacks

Capture runs server-side and writes native records. Weflow connects to Google Workspace or Microsoft 365 over OAuth and syncs mail and calendar without any rep action. Emails land on Salesforce’s EmailMessage object (or Task, if you choose), meetings on Event. It can create missing contacts under existing accounts, set opportunity contact roles, and backfill up to 24 months of history. A Gmail extension and an Outlook add-in are optional. Reps use them to see and fix which opportunity an email was matched to, and that correction step is the difference from EAC. If your CRM hygiene problem is “activities are missing or on the wrong opportunity”, this is the $19 product that addresses it.
The rest of the platform reads from that record. The notetaker transcribes in 96+ languages and can fill qualification fields such as MEDDIC from call content. Deal boards, AI deal warnings and forecast roll-ups sit on top. An Agent Builder, metered per workspace, runs custom actions.
The timing is Salesforce’s. Salesforce closed its acquisition of Momentum on 2026-03-02 and, according to Weflow’s account of a Salesforce webinar Q&A, told customers that Momentum “will be the future of call recording and activity capture”. Salesforce has published no migration path from EAC and no end-of-life date. Momentum is sold only inside the Agentforce 1 Sales Edition bundle or as an add-on to Agentforce for Sales, with no standalone price. Since the Summer ‘25 release, EAC writes newly synced email as native Salesforce records, so the old argument that EAC data is unreportable no longer holds. That makes the buy-versus-native question live for every Salesforce team renewing this year.

Pricing

Weflow publishes its prices, which is rare in this category. List prices checked today, per user per month, billed annually, 10-user minimum:

Activity & Contact Capture: $19
Conversation Intelligence: $39
Deal Intelligence & Forecasting: $39
Bundles: Revenue AI Foundation (capture plus notetaker) $49, Business (adds deal intelligence) $59, Enterprise (adds forecasting) $79

There is no monthly billing and no implementation fee. Terms are 10% off for two years and 20% off for three. Weflow says a variable platform fee applies only to contracts under $10,000. Agent Builder is priced separately: 25 actions a month free, $299 a month for 500, $999 a month for 2,500. Premium support tiers run $1,000 to $5,000.

What that means in practice: a 10-rep team buying capture alone pays about $2,300 a year plus the small-contract platform fee. A 40-rep team on Business pays about $28,000 a year at list. A 100-rep team on Enterprise lists at about $95,000 before volume and multi-year discounts. For comparison, Vendr’s median Gong contract is about $55,000 a year and its median Backstory contract about $24,500.

Best for

RevOps leaders at Salesforce companies with roughly 10 to 300 reps whose email and meeting activity is missing from the CRM or attached to the wrong opportunity, and who want capture, a notetaker and a forecast on one published price list. It fits mid-market SaaS teams in Europe especially well, and teams that want to stop paying separately for capture and a notetaker.

Not for you on HubSpot, Dynamics or Pipedrive: Weflow is Salesforce-only. Also not for you if phone calls matter. It does not capture dialer, VoIP or SMS activity, so an outbound team that works mostly by phone still needs its dialer’s own logging.

Versus the alternatives

Einstein Activity Capture — EAC Standard comes free with Sales Cloud Starter, Professional and Enterprise for up to 100 users and is included in Performance and Unlimited. Pick EAC when email and calendar sync is enough and you do not need reps to correct matching. Pick Weflow when your audit shows activities missing or on the wrong opportunity, or when you need contact auto-creation and contact roles set for you.
Salesforce Momentum — the most prominent recent entrant before Salesforce bought it, now sold only inside Agentforce. Pick it when you are already buying Agentforce 1 Sales Edition. Weflow’s own comparison says Momentum syncs calendar events but not email threads as activity records. That is a competitor’s claim, so check it in a pilot.
Gong — the category leader, past $500 million ARR in May 2026. Pick Gong when recorded calls and coaching are the job and you have the budget. Pick Weflow when you need activity data inside Salesforce rather than in Gong’s own data store, for less: the $49 capture-plus-notetaker bundle is $588 a seat a year, against the $1,400–2,000 per seat that procurement data reports for Gong.
Clari (Clari + Salesloft) — like Gong, a Leader in Gartner’s Magic Quadrant for Revenue Action Orchestration, with its own Capture module. Pick Clari when the forecast call is a governance process and you run Salesloft. Pick Weflow when forecasting has to share a budget with capture.
Backstory (formerly People.ai) — pick it at enterprise scale, with several CRMs, or with large buying committees. Pick Weflow under about 300 reps on a single Salesforce org.

The direct answer: run EAC against Weflow on one team for 30 days and measure the share of emails and meetings matched to the correct open opportunity. Buy Weflow if the gap is material. Stay on EAC if it isn’t.

If none of these fit, the problem is usually the data model, not capture. No capture tool fixes accounts without owners or opportunity stages nobody updates.

Watch-outs

Small vendor, big-platform rival. About 26 people and seed-stage funding, competing with a Salesforce product sold inside Agentforce. Guard: activity is written into your own Salesforce objects, so confirm that in the pilot, and put termination assistance and a data-export clause in the contract.
The 10-seat minimum plus platform fee changes the math for small teams. Under $10,000 a year, a variable platform fee applies on top of seats. Guard: get the platform fee in writing in the quote, and compare the total against EAC, which costs nothing, before you sign.
Salesforce roadmap news is days away. Salesforce said more about Momentum’s future would come at Dreamforce, which runs 15–17 September 2026. Guard: don’t sign a three-year term for the 20% discount until you have seen what Salesforce announces there. Take one year, or add a price-hold option on renewal.
It reads every rep mailbox. Weflow lists SOC 2 Type II, GDPR, CCPA and HIPAA compliance, and says no customer data is used to train AI. Its public pages do not state where data is hosted. Guard: get the hosting region and subprocessor list in the DPA, exclude legal, HR and personal mailboxes from capture, and clear the rollout with your works council before switch-on.
Phone activity isn’t captured. Guard: keep your dialer’s own Salesforce logging switched on, and report on phone and email activity as separate sources so the gap is visible.

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