AiSDR

What it is

AiSDR is an AI sales rep that runs outbound and inbound prospecting with light human oversight. It finds contacts against your ICP, researches each one from recent posts and company news, writes the copy, and runs multi-step sequences across email, LinkedIn, and text — then handles replies, answers product questions, qualifies, and books the meeting. It drops AI voice notes and AI videos into sequences, and places calls through an Aircall dialer rather than running its own phone agent. You pick the model behind the copy: GPT-4o, GPT-4.1, OpenAI o1, or Claude Sonnet. The role it replaces is a junior SDR plus a data subscription plus a sequencer, and the head-to-heads are 11x’s Alice and Artisan’s Ava. What sets AiSDR apart from both is mundane and decisive: it publishes its price.

Why it shows up in RevOps stacks

• The price is on the website and you can cancel. 11x and Artisan are demo-gated and quoted in annual, prepaid contracts. AiSDR lists $900/mo, bills quarterly, and lets you cancel — the lowest commitment barrier in the agentic-outbound category. For a team that wants to test an AI SDR without a $30-40K annual signature, that alone earns a shortlist slot.
• The HubSpot integration is the deepest in the category. AiSDR syncs contacts, enriches records, scores leads, and logs every email and LinkedIn touch back into HubSpot, including LinkedIn events in the Notes tab. A Salesforce integration went live in January 2026 and pulls activity history, opportunities, and cases, but HubSpot is where AiSDR is most at home.
• One bill covers data, sending, and warmup. Lead-search credits, the sending infrastructure, and inbox warmup come inside the plan, so you’re not stacking a data vendor and a deliverability tool on top of the agent.

Pricing reality

AiSDR publishes two flat tiers and bills quarterly, paid in advance, with a 20% discount on an annual commit. Explore is $900/mo ($8,640/yr annual) for 1,200 lead-search credits and 1,200 AI messages a month — the vendor estimates ~3 meetings/mo from it. Grow is $2,500/mo ($24,000/yr annual) for 4,500 credits and 4,500 messages, estimated at ~11 meetings/mo, and carries the better per-message rate. Seats are unlimited on every plan, and unused messages roll into the next quarter while you stay subscribed. Enterprise is custom and adds website-visitor identification and a dedicated CS engineer. Entry cost lands near a quarter of 11x’s ~$40K/yr median and a third of Artisan’s ~$26-30K/yr — the cheapest serious on-ramp to an AI SDR.

Best for

Seed-to-Series-B GTM teams (roughly $1-10M ARR) running HubSpot, with no SDR bench, who want a live outbound motion in weeks and a price they can see and exit. It’s the right first AI-SDR pilot specifically because the downside is one quarter, not one year.

Don’t buy AiSDR if you need fine-grained control over targeting and sequence logic — the playbooks are pre-built and configurable, not programmable, and power users hit that ceiling fast. Skip it for complex, high-ACV outbound where a trained rep’s judgment still beats the agent. And weigh the vendor’s scale before betting a core motion on it: AiSDR has raised about $3M and is far smaller than its two rivals.

Versus the alternatives

11x and Artisan are the two established poles, both quote-gated and roughly 3-4x AiSDR’s entry price. Pick 11x when you want a built-in phone agent and a tighter security story, pick Artisan when its bundled contact database matters, and pick AiSDR when transparent pricing, HubSpot depth, and a low exit barrier matter more than either. The fast-growing alternative architecture is signal-driven outbound like Unify, which fires plays off warm intent instead of running autonomous volume — choose it when you’d rather act on signals than rent a fully autonomous rep. The cheaper status quo is Apollo plus a human SDR at $49-99/seat/mo, where the rep brings judgment the agent doesn’t. And GTM engineers who want control can assemble Clay plus Claude for steerable signal-to-copy at lower spend, trading setup time for it.

Watch-outs

• First-month results are usually thin because of warmup. New sending domains need 30-60 days of warmup before full volume, and several reviewers report minimal replies in the first campaigns, with Outlook safe-sender and deliverability snags early on. Guard: start warmup on a separate sending domain weeks before you judge the tool, and set the success gate at the end of quarter one, not month one.
• You can configure the playbooks but not rebuild them. Reviewers consistently flag the lack of custom signal logic and branching; at $2,500/mo, one founder expected more control over messaging and lead quality than the pre-built flows allow. Guard: run a paid Explore quarter against a narrow ICP and count meetings that pass your own qualification bar before moving up to Grow.
• It’s a small vendor backed by ~$3M. AiSDR raised a ~$2.96M seed in 2023 and is a fraction of the size of 11x or Artisan; roadmap items like the Salesforce integration shipped only in early 2026. Guard: confirm the integrations you depend on are live today — not “coming” — and keep your data exportable so a vendor stumble doesn’t strand your pipeline.
• Calls depend on Aircall, not a native phone agent. Unlike 11x’s Julian, AiSDR queues call steps through an Aircall dialer instead of running an autonomous voice rep. Guard: if phone is a real channel for you, price the Aircall seat in and don’t expect the agent to hold a live conversation.