Clarify

What it is

Clarify is a Seattle CRM that bills for AI work instead of seats. Every plan carries unlimited users; what you buy is a monthly pool of credits that the product’s agent — named Rep — spends on meeting prep, meeting summaries, deal detection, field updates, task creation, and campaign sends. Records assemble themselves from Gmail, Outlook, calendar, and recorded calls, so the manual-entry tax a per-seat CRM charges is the exact thing the pricing model is aimed at.

The company raised $22.5M in a Series A led by USVP and Gradient and went generally available on 25 June 2025. Founders Patrick Thompson and Ondrej Hrebicek previously built Iteratively, which Amplitude acquired in 2021. On 21 July 2026 Clarify made its first acquisition, buying San Francisco’s Seam AI — an ABM product that tracked funding events, hiring plans, and champion moves — and announced Clarify Signals, which folds those external signals into the CRM. Five Seam employees joined, taking headcount to 30. Signals is a waitlist today, not a shipped feature.

Why it shows up in RevOps stacks

• The agent surface is unusually deep for a CRM this young. The hosted MCP server at https://api.clarify.ai/mcp authenticates over OAuth or a personal API key and works with Claude, Claude Code, ChatGPT, and Codex. It is not a read-only shim: alongside query-data, query-analytics, get-records, and find-leads against a built-in database of 28M+ companies, it exposes create-or-update-records, merge-records, send-email, create-campaign, create-or-update-agent, and create-or-update-fields. An agent can define a custom field and backfill it without a human opening the app. MCP left open beta in January 2026; the public API and developer portal shipped across the July and August 2026 releases.
• Seat count stops being a budget line. Adding a sales engineer, a CSM, or a founder who only reads pipeline costs nothing. On a per-seat CRM each of those is a recurring charge whether or not the person ever writes a record.
• Enrichment and recording sit outside the meter. Background enrichment on synced people and companies is free, and the notetaker keeps joining calls at a zero credit balance — so exhausting credits degrades the AI layer without stopping data capture.

Pricing

• Free — $0/mo. Unlimited seats, up to 1k credits/mo, 20k records, standard enrichment, 1 active campaign.
• Starter — $50/mo. Unlimited seats, 5k credits/mo, $50 per additional 5k, 250k records, advanced enrichment, 2 custom objects, 5 active campaigns.
• Growth — custom. Unlimited records and custom credit packages, plus workflows, warehouse access, CRM migration, SAML and OIDC, and a dedicated CSM.

Published credit rates: meeting prep 30, meeting summary 30, deal summary 20, deal detection 20 per deal, field updates 10 per suggestion, meeting task creation 10 per task, AI field autofill 3 to 30, campaign emails 1 per send, Lead Finder imports 1 per contact.

The number that decides the deal is what a working team actually burns. Six reps at 25 external meetings a week is roughly 108 meetings a month: 6,480 credits on prep and summaries, about 800 on meeting tasks, 400 on detecting 20 new deals, 800 on 40 deal summaries, and 1,500 on 150 field-update suggestions. That lands near 10,000 credits, or $100/mo on Starter — against $474/mo for six seats of Attio Pro on annual billing and $600/mo for six of HubSpot Sales Hub Professional. Clarify’s own sizing guide puts 1–4 people at $0–300/mo, 5–9 people at $300–600/mo for 35,000 credits, and 10 or more on Growth at 50,000+ credits.

Best for

RevOps leaders at 5–40 person GTM orgs who want the CRM and the agent layer on one bill, and whose org has more people who need to read pipeline than people who work it daily.

Not for

Teams whose security review opens with SSO — SAML and OIDC are Growth-only, so a 12-person startup with a questionnaire jumps straight from $50/mo to a sales call. Teams that need territory management, approval chains, or a partner app ecosystem. And anyone whose business case rests on Signals.

Versus the alternatives

• Salesforce — pick it when governance, territory rules, and a data model shared with finance and support decide the evaluation. Clarify wins on what a two-person ops team can run without an admin; Salesforce wins on what survives 200 users and an audit.
• HubSpot — Sales Hub Professional is $100/seat/mo against Clarify’s $50 workspace fee, so the gap widens with every non-selling headcount. Pick HubSpot when marketing automation has to sit on the same bill as CRM; pick Clarify when the spend you want to meter is AI work.
• Day.ai — the fastest-growing entrant in AI-native CRM, and the closest philosophical match. Day.ai meters agents at $24/$60/$200 with non-agent users free and no usage overages; Clarify meters the work itself. Pick Day.ai when you want a fixed, predictable invoice; pick Clarify when volume is uneven month to month and you would rather pay for what ran.
• Attio — pick Attio when the object model is the purchase: custom objects, custom attributes, and a schema you shape yourself. Clarify caps Starter at 2 custom objects.

Watch-outs

• The two-way syncs a CRM challenger needs most are not shipped. Both HubSpot and Salesforce bi-directional sync are marked “Coming soon” on the integrations page as of today, and CRM migration is a Growth-tier line item. Guard: if you cannot rip out the incumbent this quarter, scope Clarify to one segment or one team as its own system of record, and get migration and sync timing in writing before you sign Growth.
• The seat-free advantage narrows exactly where per-seat pricing hurts. Growth starts at 50,000+ credits; at the published $50-per-5k rate that is roughly $500/mo, about $50 per person at ten people — the same order as a mid-tier per-seat CRM. Guard: run one full month on Starter with overages on, read actual burn in workspace billing, then negotiate the Growth credit package against that measured number rather than a headcount estimate.
• Signals was announced, not delivered. The Seam AI capability was announced on 21 July 2026 as “available later this year” and is still a waitlist. Guard: if buying-signal detection is a requirement, keep the incumbent signal tool on contract through the current term rather than budgeting Clarify to replace it.
• A zero balance pauses the AI, mid-month. When the pool empties, AI features stop until the next cycle. Guard: turn on the 80/90/100% credit alerts, enable on-demand credits in Settings, Workspace, Billing, and set the dollar spend cap so the failure mode is a known overage rather than a dead agent during quarter-end.
• Agent write access inherits a human’s permissions. A personal API key acts on your behalf and can reach everything you can reach, and the write tool list includes delete-records and manage-access. Guard: create a dedicated Clarify user with scoped access for agent connections instead of issuing a key from an admin account, and note that personal API keys are still on limited availability, so confirm yours can be provisioned before designing around unattended runs.