Drift

What it is

Drift is being sunset. On March 6, 2026, Clari + Salesloft announced a partnership with 1mind and, inside it, the end of the product:

Clari + Salesloft is announcing the gradual sunset of its Drift conversational marketing solution. Under an exclusive agreement with 1mind, Clari + Salesloft will refer existing Drift clients to 1mind as the successor to ensure a seamless transition.

Checked 2026-08-31: drift.com and drift.com/pricing both 301 to salesloft.com/platform/drift, a page headlined “We’ve transitioned from Drift to 1mind.” Drift is no longer one of Salesloft’s named platform capabilities — those are Cadence, Rhythm, Conversation Intelligence, Deals, Analytics, and Forecast. What is left of it on the vendor’s site is a “Log in to Drift” link in the navigation and a page of “Drift Legacy Legal Documentation” at salesloft.com/legal/drift. The app still runs for existing customers. No end-of-life date has been published, and the announcement carried no renewal guidance and no migration tooling.

This page stays at its original URL to record what Drift was and to route the people still searching for it.

Drift created the “conversational marketing” category: chatbots on B2B websites that qualify inbound in real time, surface target accounts to an AE while they are still reading, and book the meeting in the widget. Salesloft acquired it in 2024, the Salesloft–Clari merger closed December 3, 2025, and the sunset followed three months later.

Why it showed up in RevOps stacks

• Real-time capture on high-intent pages. A target account landing on pricing got surfaced to an AE inside the session, instead of decaying into a form-fill and a next-day follow-up.
• Native Salesloft telemetry. After the acquisition, chat activity fed Salesloft cadences and Rhythm signals without a middleware step.
• ABM playbooks. Account-targeted greetings, bot flows branched by ICP segment, and account-aware routing to the named owner.

Pricing (historical)

Drift never published a rate card; every deal was quote-only, annual, and scaled by site traffic and seats. Vendr’s verified-contract data puts the median Drift purchase at $35,500/year across 247 purchases, in a range of roughly $8,442 to $88,400.

That median is the single most useful number left on this page, because it is the benchmark every replacement quote should be held against. Most of the paths out of Drift cost more, and the vendor-recommended one publishes no price at all.

Best for

Nobody, as a purchase — Drift cannot be bought, and its own vendor has named the replacement. Two readers are still served here.

The first is an existing customer whose bot is still answering. The job is not to keep Drift alive; it is to choose the replacement before a renewal date or an unannounced shutdown chooses one for you. A sunset with no published end date is a schedule the vendor controls and you do not.

The second is someone who hit this page mid-evaluation after searching “Drift pricing” and needs the shortest correct answer plus a route to a live tool. That routing is the rest of this page.

Versus the alternatives

• 1mind — the vendor’s own path, and the one to question hardest. It sells “Superhumans,” AI agents that work website inbound, ride along on calls, and guide users in-product, and it feeds buyer signals into Salesloft’s Predictive Revenue System. It publishes no pricing (1mind.com/pricing returns 404, checked 2026-08-31) and is demo-gated end to end. Pick it if that Clari + Salesloft integration is the actual reason you kept Drift. Otherwise treat the referral as one quote among several, not a migration plan.
• Qualified — the closest like-for-like for Salesforce-first enterprise B2B chat, and the tool most Drift RFPs already run against. Quote-only across Premier, Enterprise, and Ultimate (checked 2026-08-31). Vendr puts the median at $68,430/year across 190 purchases, range $35,910 to $120,259 — roughly twice Drift’s median. Pick it when pipeline from the website is a named number someone owns; do not pick it expecting to save money.
• Intercom — the price floor, and the biggest installed base in the category. Essential $29, Advanced $85, Expert $132 per seat/month, with the Fin AI agent at $0.99 per resolved outcome on every plan. Pick it when the widget’s real job is support deflection with a sales handoff bolted on, which describes more Drift deployments than their owners admit.
• Warmly — the fastest-growing entrant, and the only one here that publishes enterprise-shaped prices: AI Web-Deanonymization $10,000/year, Inbound Chat $20,000/year, AI Inbound Autopilot $30,000/year (quarterly: $4,875, $6,500, $9,750), 10K credits/month on every tier, GTM Signals add-on $10,000/year. Pick it when the part of Drift you actually used was visitor de-anonymization and account alerting rather than the chat transcript.
• Chili Piper — if Drift was your meeting-booking layer, buy routing instead of chat. Routing & Scheduling starts at $1,250/month ($15,000/year, 15 seats included, $45/seat/month beyond, 45,000 AI credits/year); Experiences starts at $3,500/month ($42,000/year, 30 seats, $50/seat/month, 150,000 credits); annual billing only, with stackable multi-year discounts of 15%, 25%, and 40%. ChiliCal standalone is $12/user/month with a 200-seat minimum. Default covers the same enrich-qualify-route-schedule path and is quote-only.

Watch-outs

• A referral is not a migration. The announcement commits Clari + Salesloft to pointing customers at 1mind, not to moving anything. No export tooling, data-portability terms, or contractual continuity was announced. Guard: export conversation history, playbook logic, and routing rules yourself, through the Drift API, while your login still works — and do it before you take the 1mind demo, so the export is not a negotiating chip.
• No end-of-life date is a risk, not a reprieve. “Gradual” with no date means the shutdown lands on the vendor’s schedule. Guard: set your own date. Put a replacement decision on the calendar 90 days before your next renewal and treat the absence of an announcement as the trigger to move, not a reason to wait.
• The product is in maintenance, and the vendor’s own site says so. Drift is gone from the platform lineup and its terms have been moved to a “legacy” archive. Guard: freeze the surface area you depend on. Stop building new playbooks, and audit any bot flow whose behaviour you cannot reproduce manually if it breaks and nobody ships a fix.
• Every exit costs more than the thing you are leaving. Against Drift’s $35,500 median, Qualified’s median is about 2x, Warmly’s Inbound Chat tier is $20,000/year before add-ons, and 1mind will not quote in public. Guard: price the replacement against your real usage — sessions on high-intent pages, meetings booked, seats that touch the inbox — not against Drift’s contract, which was sized for a category that no longer prices this way.
• Your integrations will fail silently, not loudly. Salesforce field mappings, Marketo flows, Slack alerts, and Zapier steps reading Drift’s API keep returning success until they do not. Guard: inventory every Drift webhook and API key now, and add a volume alert on the downstream object. A dead chat pipe reads as “inbound is soft this quarter” for a full quarter before anyone checks the plumbing.