FullEnrich

What it is

FullEnrich is a packaged waterfall: you hand it a name plus a company or a LinkedIn URL, and it queries 20+ contact-data vendors in sequence (the vendor names Hunter, Wiza, Snov, ContactOut, and Anymailfinder among them) until one returns a work email, personal email, or mobile number that survives verification. It is the waterfall enrichment pattern sold as a finished product, so you don’t have to build the cascade yourself in Clay or hold contracts with each provider. The French founding team behind Salesramp launched it, and it raised a roughly $2 million seed led by Flex Capital in February 2025 (EU-Startups). The G2 rating is 4.8 across about 200 reviews.

What it is not: a prospecting database. There is a people search, but the product exists to fill contact fields on records you already chose. It does no intent scoring, account research, or sequencing, and it will not tell you who to target.

Why it shows up in RevOps stacks

• You pay only for hits. Credits come out only when a result is found: 1 for a deliverable, high-probability, or catch-all work email, 3 for a valid personal email, 10 for a mobile number. Invalid emails and landlines are free. So your bill tracks how many contacts you actually reached, not how many rows you tried.
• Verification is built into the find. Three independent verification engines must agree before an email is returned, and FullEnrich reports that this removes about 32% of the emails its providers hand back. You still need a policy for catch-alls, since those are returned and charged.
• One vendor instead of twenty. There is one contract, one invoice, one security review (FullEnrich states SOC 2 Type II and GDPR compliance), and no provider API keys to manage. This is the main reason teams outside Clay buy it.
• API, HubSpot, and MCP. The API runs single lookups at 10 requests per second and batches of 1,000 records, delivered by webhook. HubSpot is the only native CRM on the integrations page; Zapier, Make, n8n, and Clay cover the rest. A hosted MCP server at mcp.fullenrich.com/mcp lets Claude, ChatGPT, and other clients find people and enrich them as a tool call.

Pricing

Checked 2026-09-12 on fullenrich.com/pricing:

• Free trial — 50 credits, no card, unlimited users.
• Pro — $55 per month for 1,000 credits ($0.055 per credit), unlimited users, API, MCP, and every integration. Credits bought on a monthly plan stay valid for 3 months; on an annual plan, 12 months. Larger credit packages and annual options are sold from the app’s settings, not shown on the public page.
• Enterprise — custom pricing, adding SSO, a dedicated account manager, and bring-your-own-key.
• What it costs in practice. A found work email costs $0.055; a found mobile number costs $0.55. Enriching 5,000 contacts for work email at a 60% hit rate uses 3,000 credits, about $165. Add mobiles to the same 5,000 at a 30% hit rate and that’s 15,000 more credits, roughly $825. Mobiles, not seats, drive the bill. Third-party pricing write-ups estimate high-volume contracts near $0.04 per credit; treat that as a negotiating anchor, not a quote.

Best for

• RevOps and outbound leads at teams of 2-20 sellers who need higher contact fill rates than one vendor gives, but have no GTM engineer to build and maintain a Clay waterfall
• HubSpot shops that want enrichment writing back to the CRM without Clay’s $446-a-month Growth plan, which is where Clay’s CRM sync starts
• Builders wiring enrichment into their own product or an agent through the API or MCP
• Not for teams that need a database to find accounts and people (use Apollo or ZoomInfo); not for teams already on Clay with provider keys, where FullEnrich becomes another toll in the cascade; and not for Salesforce shops that want native sync, since Salesforce is not on FullEnrich’s own integrations list

Alternatives — and when to pick them instead

• ZoomInfo — the category’s share leader and a single-source database with intent and org charts, on custom multi-year contracts. Pick ZoomInfo when you need the database and the targeting. Pick FullEnrich when the job is only filling contact fields on a list you already have.
• Apollo — the other share leader, bundling a database, sequencing, and a dialer from $49 per seat per month annual with 30,000 credits per seat per year; a phone number costs 8 credits. Pick Apollo when one seat has to cover finding, contacting, and calling. Pick FullEnrich as the fill-in layer when Apollo leaves too many gaps in your segment.
• Clay — the fastest-growing platform here: Sacra estimates $150M ARR in May 2026, and Clay raised a $115M Series D at a $7.1B valuation on 2026-09-09. Clay runs multi-provider waterfalls from its Free plan, and bringing your own provider keys skips its data credits. Pick Clay when you want control over provider order, validation, and the logic around the enrichment. Pick FullEnrich when you want the result without owning the build.
• BetterContact — the closest like-for-like waterfall, at $49 for 1,000 credits and the same 10-credit mobile. Independent 2026 comparisons give it the edge on EMEA mobile numbers. Pick BetterContact when phones for European contacts are the job; run both on the same 200-row sample before you commit.
• LeadMagic — a cheaper, shallower cascade at $49.99 for 2,000 credits, with a mobile at 5 credits. Pick LeadMagic when cost per lookup matters more than depth, and for email-heavy work at volume.

Watch-outs

• Mobile credits empty the balance. One mobile costs as much as ten work emails, and G2 reviewers most often complain that credits run out fast on large lists. Guard: run phone enrichment only on the accounts someone will actually dial this quarter, and keep it a separate job from email enrichment.
• Credits expire. Monthly-plan credits expire after 3 months and can’t be recovered. Guard: buy for the next quarter’s measured volume, not for a list you might build; move to annual only after two months of steady use.
• LinkedIn enrichment is manual now. Per third-party reviews, the Chrome extension no longer enriches directly on LinkedIn or Sales Navigator after LinkedIn tightened its rules. Guard: build the workflow on CSV, CRM, or API inputs with LinkedIn URLs as a column, not on reps clicking through profiles.
• Find rates are the vendor’s numbers. The 80%+ overall rate, the regional figures (77% US/Canada, 84% EMEA), and the 32% bad-email removal all come from FullEnrich. Guard: run 200 of your own contacts through the free trial and a competitor, and compare hit rate and then bounce rate after the first send.