What it is
Guidde turns one screen recording into two deliverables: a step-by-step written guide and a narrated how-to video. You record a task once with the browser extension (the desktop and mobile apps sit on the Business tier), and Guidde writes the script, adds an AI voiceover, highlights each click, and publishes a shareable link. The editor lets you rewrite the narration text and the voice re-renders from it, so a correction is a typing job, not a re-record.
The product now ships as three modules. Create is the capture-to-video tool above. Broadcast embeds those videos inside the applications people already work in, so the guide appears in context. Ask answers questions with citations drawn from your own video library. Narration covers 200+ voices, and content can be auto-translated into 50+ languages.
The company was founded in 2020 and is led by CEO Yoav Einav. It raised a $50M Series B led by PSG Equity, announced 25 February 2026, with monday.com participating alongside earlier backers Norwest, Entrée Capital and Qualcomm Ventures. At that round it reported 4,500+ customers, 3x annual revenue growth for three consecutive years and over 90% customer retention — all vendor-reported. Named customers include Anheuser-Busch, Bayer, Nasdaq, Yahoo and SentinelOne.
The fork it resolves
Customer Success teams hit the same question once the help center stops keeping up: do we buy a digital adoption platform, or do we just need documentation people will actually watch?
A digital adoption platform such as WalkMe or Whatfix puts a guidance overlay on the live app, with segmentation, targeting and analytics. Third-party contract data puts one application at roughly $24K-$44K a year, with a 1-3 month implementation and a team to own it. Guidde is the other branch: the CSM who knows the workflow records it in ten minutes and the customer gets a two-minute narrated video in the help article, the onboarding email or the Zendesk macro. If the problem is “customers don’t know how to do X,” Guidde fixes it for a few hundred dollars a month. If the problem is “users must be walked through X inside the app, and we need to measure completion by segment,” you need the overlay.
Broadcast is Guidde’s move toward the overlay branch, but it is sold separately through a demo with no public price. Evaluate it as a second purchase, not as a reason to pick Guidde over a DAP.
Pricing reality
Published rates, checked 28 October 2026, per creator per month. Free is $0, capped at 25 videos, web apps only, with a Guidde watermark and no downloads. Pro is $19 billed annually, $29 monthly: unlimited videos, no watermark, one brand kit, web capture only, and no AI text-to-voice. Business is $39 billed annually, $59 monthly, capped at five creators, and adds AI voiceover plus desktop and mobile capture. Enterprise is quote-only and holds SSO, SCIM and automatic PII redaction. Viewers are free on every tier; admins, content managers and creators each take a paid seat.
The real-world band for a CS team is Business, because the voiceover is the reason to buy Guidde over a screenshot tool. Five creators on Business annual cost $2,340 a year. Add the Premium Voices add-on ($19 per user per month annually, with 60 voice minutes per paid user, pooled) and it reaches $3,480 a year. The sixth creator forces an Enterprise conversation, and we found no public contract data for Enterprise deal sizes — budget it as unknown until you have a quote.
Two billing rules catch teams. One plan applies per workspace, so you can’t mix Pro and Business seats. And annual plans only shed seats on the renewal date, with no refunds for unused time.
Best for
Customer Success and support enablement leads at B2B SaaS companies who need customer-facing how-to videos for a product that changes monthly, made by the CSMs and support agents who know the workflows, not by a video team. The scoped case where Guidde wins outright: a help center with 50-300 articles where each top-traffic article needs a short narrated walkthrough, and the release cadence makes a recorded-and-edited video from Loom or Camtasia go stale before it pays back.
Not for
Internal SOP libraries that people read beside the app. For that, a written guide is faster to scan and Scribe has deeper text editing. Also not for teams that need enforced in-app guidance with completion tracking by user segment — that is a DAP. And not for a regulated team that needs redaction enforced from day one: automatic PII redaction is Enterprise-only, and Pro offers manual blurring.
Versus the alternatives
- WalkMe (owned by SAP since 2024) and Whatfix — the two largest digital adoption platforms. Pick one when guidance must run inside the live app with targeting, flows and analytics, and you have a team to own it.
- Scribe — the scale leader in capture-to-guide, past $100M ARR on 11 May 2026. Pick it when the audience reads rather than watches, which covers most internal ops procedures, or when you need more than five authors without an Enterprise contract (Scribe’s Pro Team publishes no seat cap).
- Tango — pick it when you want written guides plus an in-app Guide Me overlay in one tool and video is not required.
- Loom — pick it when the video needs a human face and voice rather than an AI-narrated, click-by-click walkthrough.
If none fit, the honest alternative is fixing the five help articles that generate most of your tickets in text first. Video does not rescue a help center whose structure is wrong.
Watch-outs
- The five-creator cap on Business turns into an Enterprise negotiation fast. A CS team of eight that lets every CSM record hits it in the first month. Guard: decide up front which 3-5 people own capture and route everyone else’s requests to them; buy Enterprise only when the request queue, not enthusiasm, proves the need.
- AI voiceover and editing limits. G2 reviewers (4.8 average) report narration that still sounds robotic at times and limited fine-tuning of edits. Guard: run the trial on your three highest-traffic articles and play the output to two customers before signing annual; if the voice fails there, Premium Voices is a $19-per-user add-on, so price it in before the decision, not after.
- Videos go stale on every UI release. A narrated video is harder to spot as outdated than a screenshot and more expensive to correct. Guard: tag each video with the product area it covers, tie re-capture to your release notes, and track view counts so you only re-record the guides people watch.
- MCP connector and Broadcast are add-ons, not plan features. Teams that plan agent access or in-app delivery from a Business seat find neither is included. Guard: get both priced in writing in the first quote, and confirm what the MCP connector exposes before any agent work depends on it.