What it is
Broadbean is a job-distribution platform: you write an ad once, in your ATS or in Broadbean, and it posts the ad to the job boards, social channels and career pages you choose, then tracks which source each applicant came from. The company says it reaches 7,000+ job boards in more than 100 countries and connects to over 120 ATS and CRM systems. Its homepage names Bullhorn, Vincere and Itris 9 as integrations, and agency CRMs such as JobAdder sell it as a priced add-on.
CareerBuilder sold it to Veritone (NASDAQ: VERI) for about $52 million in cash in June 2023. Veritone already owned PandoLogic, a programmatic job-advertising engine it bought in 2021, and sold both as Veritone Hire. On 17 March 2026 Veritone renamed the whole talent-acquisition line “Broadbean, by Veritone”, retired the PandoLogic brand and folded its bidding engine into Broadbean. Older pages, including some of ours, still call that engine Veritone Hire Programmatic.
The suite today has six parts. Job Distribution (the multiposter, still labelled Aplitrak in places) handles posting, board-credit quotas, an ad-approval step and source reports. Programmatic spends a budget across pay-per-click publishers. Résumé Database Search runs one Boolean search across external CV databases. Talent Search indexes every application into a searchable pool. Applicant Ranking scores applicants against the ad’s criteria. OFCCP and a 19-board Diversity Network cover US federal-contractor posting obligations. Veritone’s Q2 2026 results put the division at 7.6 million+ job listings a year, 132 million candidate engagements and 76 new business wins in the quarter.
The part that matters: one contract for fixed slots and bid spend
Most employers buy job ads two ways at once: fixed-duration slots on boards they hold contracts with, and performance spend on everything else. Broadbean’s pitch is that both run through one system. The same ad can go to a board where you hold 30-day credits and into the programmatic pool with a maximum budget, with automatic budget resets and rollover of unused spend.
Job Acceleration, launched on 14 May 2026, is the first self-serve piece. A user with Advanced Editor permissions picks a live position, sets a budget and a timeframe, and pushes it harder for a few days without touching the campaign it sits in. Clicks, applicants, spend and conversion show up in the same screen. That is what Broadbean has that a plain multiposter does not.
Know what the bidding layer is, though. Broadbean’s programmatic page bills pay per click within budget caps and does not mention pay-per-applicant. Appcast and Talroo bill per application. Compare offers on cost per hire, not on the per-unit price, because the units are different.
Pricing reality
There is no public rate card; every product page leads to “Request a Demo”. Expect three lines on the quote: a platform licence for distribution (often per user, and bundled into some ATS add-ons), the board contracts you already hold, which Broadbean posts to but does not pay for, and programmatic media billed on top of the licence up to the budgets you set. Third-party per-user figures on Software Advice and GetApp conflict with each other, so do not budget from them.
Best for
A recruitment-operations lead at a staffing agency on Bullhorn or Vincere, or a multinational employer’s TA team, posting hundreds of ads a month across many countries and board contracts, who wants posting, source tracking and some pay-per-click spend on one bill. Its board network and ATS connector list are the widest we track in the category.
It is the wrong pick if your ATS already posts to the five boards that produce your hires, or if programmatic media is the main spend and you want the deepest bidding data.
Versus the alternatives
Appcast is the market-share leader in programmatic. Pick Appcast when media spend is the bigger number and you want pay-per-application billing and the largest benchmark dataset.
Joveo is the independent challenger. Pick Joveo when you need publisher-level cost per click, per application and per hire in one report.
Adway, which our Appcast review tracks as the fastest-growing entrant, buys social attention rather than board inventory. Add it next to Broadbean for passive candidates; it does not replace distribution.
idibu is the UK multiposting rival, sold per user licence on 12-month contracts by its own account. Shortlist it against Broadbean at agency renewals.
Your ATS’s own posting — JobAdder posts natively to 200+ boards — is the right answer when your hires come from a short list of boards. Indeed direct still wins when one board produces most of your hires.
If none fit, the leak is after the click; see the staffing agency recruiting stack and the high-volume recruiting stack.
Watch-outs
- Veritone’s balance sheet is a diligence item. Its Q2 2026 10-Q carries a going-concern warning tied to about $45.6 million of convertible notes due on 15 November 2026, against $12.7 million in cash at the end of June. It raised $15 million in equity at $0.75 a share on 30 September 2026, and reports Q3 results on 12 November. Guard: keep the term to 12 months, add a change-of-control exit clause, and make a full export of posting history and source data a contractual right before signing.
- Support, especially billing, is slow. Capterra rates Broadbean 3.9/5 across 27 reviews, with customer service at 3.6; the recurring complaint is billing queries that go unanswered. Guard: name a support SLA and a billing contact in the order form, and reconcile programmatic invoices monthly against the performance dashboard.
- The AI is matching, not generation. Applicant Ranking and Talent Search score fit against ad criteria; the site makes no generative-AI claims, and you still write the ad. Guard: buy Broadbean for distribution and spend control, and audit ranking output against your ATS hire data before recruiters lean on it.
- The hiring business is shrinking for now. Management guided Broadbean slightly down for 2026 on weak hiring demand. Guard: ask which roadmap items are funded for the next 12 months and how many support staff cover your region.