Lightfield

What it is

Lightfield is an AI-native CRM that builds and maintains the customer record from the work itself. Connect Google or Microsoft mail and calendar plus Slack, and it records and transcribes meetings, reads the threads, and writes accounts, contacts, deals and fields without a rep touching a form. On top of that record it runs agents — account research, meeting prep, follow-up drafts, pipeline updates — and it has since grown a sequencer, enrichment and a plain-language workflow builder, which is why the pricing page pitches it as “one bill instead of six”: CRM, call recorder, sequencer and enrichment in one system.

The founders are Keith Peiris and Henri Liriani, who met at Meta and built Tome, the AI presentation tool that reached 25 million users on $80M raised. They shut Tome down, cut the team from roughly 70 to 7, and launched Lightfield in November 2025. On 9 September 2026 the company announced a $47M Series A led by a16z, with Maverick, Coatue, Audacious, Alumni Ventures, Greylock and Lightspeed participating. The disclosed traction: 5,000+ companies signed up, about 1,000 paying customers as of July 2026 (per Forbes), a reported 400% net dollar retention, and a 40-person team. Read the 5,000 as workspaces created, not CRM migrations.

Why it shows up in RevOps stacks

• It answers the “nobody logs anything” problem at the source. The record is a by-product of email, calendar and meetings, not of rep discipline. For a founder-led team whose pipeline lives in inboxes, that is the entire value proposition, and it works on day one without a data-entry mandate.
• It is priced to replace point tools, not a seat. The Pro and Growth tiers are per-workspace, include sequences and enrichment, and give every non-capturing teammate a free viewer seat with Chat access. A seed-stage team paying separately for HubSpot Starter, a call recorder, a sequencer and an enrichment credit pack is the buyer the packaging targets.
• Migration is treated as a product. The One-Hour CRM Migration Agent (March 2026) ingests HubSpot or other CRM CSV exports, maps objects, custom fields, pipeline stages and relationships, and processes up to 90,000 records per hour, then back-fills context from connected email and calls.
• Agents get a real programmatic surface. Lightfield exposes the same API its own agents write through — in public beta — with Python, TypeScript and Go SDKs, a CLI, and MCP access so Claude or ChatGPT can query and update records under your permissions. Workflows fire on a webhook, a CRM data change or a schedule.

Pricing reality

Published as of 29 September 2026:

• Starter — $89 per user per month, billed monthly, up to 3 seats, 50,000 records, email support, 14-day free trial.
• Pro — $999 per month per workspace, billed annually: 5 capture seats, unlimited viewer seats, workflows, sequences, dashboards, a workspace-credit allowance, 250,000 records, a dedicated CSM.
• Growth — $1,999 per month per workspace, billed annually: 10 capture seats, multi-channel sequences, LinkedIn sync (beta), advanced enrichment, 750,000 records, a dedicated GTM engineer.
• Enterprise — custom: SSO, role-based access control, sandboxes, bi-directional CRM sync, phased migration.
• Extra capture seats — $200 per month each, billed annually.

The real-world bands: a three-founder team on Starter pays $267/month, about $3,200/year. The first step up is a hard jump — Pro is a $11,988 annual commitment whether you have 4 capture users or 5. A 10-seller team on Growth is $23,988/year, or $200/month per seller all-in; the same team on HubSpot Sales Hub Professional runs $90 per seat per month on annual terms plus a required $1,500 onboarding fee, before a call recorder, a sequencer and enrichment. There is no free plan. Workspace credits cover automations, sequences and enrichment lookups, reset annually with no rollover, and overage bills at a pre-agreed rate unless you set a hard cap. Third-party reviews still quote an older $36 and $99 per-user price list; ignore them and model from the live page.

Best for

Founders and first RevOps hires at seed-to-Series-B B2B companies, 3 to 15 customer-facing people, who want one system that captures every conversation, keeps pipeline current and runs outbound — and who are early enough that moving the system of record is a week of work, not a quarter.

Skip it if your CRM feeds billing, support routing or a warehouse contract; if you need territory management, multi-org or a deep partner-app ecosystem; or if you have more than about 15 sellers and no Enterprise budget.

Versus the alternatives

Salesforce and HubSpot hold the market-share positions. Stay on either when the CRM is already load-bearing for other departments, when you need the integration catalog and admin tooling, or when Agentforce or Breeze inside the platform you pay for is cheaper than a migration. Attio is the fastest-growing entrant among the AI-native CRMs and the closest substitute: pick Attio when you want a flexible data model your team designs and drives, with a free tier to start; pick Lightfield when you want capture, sequencing and enrichment bundled and the record maintained for you. Day.ai prices per agent with free human seats and a free tier — cheaper for a small team that mainly wants summaries and briefs. Monaco is the service-heavy option, where a forward-deployed sales team runs the outbound for you. folk is the lighter relationship CRM for teams that don’t need agents at all.

Watch-outs

• The Starter-to-Pro cliff. Going from 3 to 4 capture users moves you from $267/month on monthly terms to an $11,988 annual contract. Guard: keep occasional users on viewer seats (free on Pro and above), decide capture-seat count from who actually runs meetings, and sign Pro only once a fourth seller is certain for the year.
• Auto-captured fields are still AI output. Reviewers report summaries and next steps that need correction, and a wrong stage or amount written by an agent flows straight into forecast. Guard: for the first quarter, have agents draft and flag rather than write stage and amount, review agent-edited fields weekly, and keep a pipeline total reconciled against a manual count before you retire the old reporting.
• The integration catalog is thin and the API is beta. Native connectors cover Google and Microsoft mail and calendar plus Slack; most other systems go through the API or a custom build. Guard: list every system that reads from or writes to your CRM today, get Lightfield to confirm in writing which are native, API-based or Enterprise-only, and pin the API version your automations use.
• It is a young vendor. Under a year past launch, 40 people, independent reviews still sparse. Guard: negotiate a full-export clause (records, transcripts, activity history), keep recordings and mail in their source systems, and run it on one pod for a month before cutting over the company.